Different media tell their tales in different ways. Interactive educational sites on the World Wide Web combine some of the linearity of text with the dialogical nature of a conversation. In such an unfamiliar context, metaphors and narratives tend to be used by both the students and tutors in the unit to make sense of their learning experiences. Such narratives are to some extent imposed by the constraints and potentials of the medium, and to some extent by the values and choices of the web developer, but they are also co-constructed throughout the unit by the interactions and negotiations of the tutors and students. I wish to explore, using several different metaphors, my own narrative intentions as the unit developer, and the intersections and renegotiations of that narrative with those co-constructed with my co-tutor and with the students. I will suggest that the most useful unit of analysis and evaluation for such a project is not the learning of the individual, nor even a dyadic relationship (although these are an important part of the unit), but the story - recognising always that stories are constructed rather than found