Digital switchover and the role of the new BBC services in digital television take-up

Abstract

This paper discusses the process of digital switchover and assesses the role the BBC services have played in driving overall digital take-up and therefore bringing forward the likely date of analogue switch-off. The first part examines the advantages and drawbacks of digital switchover, and identifies a number of challenges and policy dilemmas of making switchover an achievable objective. Part two presents an overview of current developments of digital television in the UK and outlines various measures proposed for encouraging digital take-up. The third and final part deals with the contribution of the new BBC services to digital take-up, considers free terrestrial platform Freeview's likely effect on commercial rivals, and assesses the effectiveness of the proposed free satellite platform FreeSat to accelerate digital adoption. The paper concludes that the new digital BBC services have played a significant role in enhancing consumer interest in DTV services. Copyright © Sage Publications