This study focuses on improving performance of small scale
Indonesian food enterprises from the perspective of entrepreneurial
orientation and marketing capability. Performance of small scale
Indonesian food enterprises is measured based on the Balanced
Scorecard perspective. The total sample is 50 owners of small scale
Indonesian food enterprises, scattered throughout the regions of
Surabaya. Data processing methods that used in this study were factor
analysis and structural analysis with GeSCA. The result shows that
marketing capability acts as a perfect mediator between entrepreneurial
orientation and performance of small scale Indonesian food enterprises
in Surabaya
