The publishing industry is facing a transition era, where the
development of new digital technologies has led people to adopt
new reading habits, where every day is less common to receive
content in a piece of printed paper, and more and more common to
do it through a screen.
Digital publications have been present for a while, facing constant
changes, so this theoretical-practical research aims to explore their
transition, what they have done, and what are they doing to respond
to their readers’ needs. Emphasized in digital magazines, the objective
is to understand them from its roots, analyzing concepts related to
editorial design and through theory and the work of designers who
redefined the concept of publications on the screens. This theoretical
part is complemented with the study of two areas of design that are
related to the development of digital products: user experience and
user interface.
The two case studies presented, Wired and The New Yorker magazines
explore what magazines that have lead the market in terms of
innovation and design have done in recent years and how are
they facing today’s challenges. In addition, in this critical analysis
exploration, topics such as their online strategy, design of their apps,
and their activity in social networks are explored.
The practical project developed, seeks to apply the concepts explored
in the theoretical part of the research, in order to respond to the needs
of a cultural magazine of Mexico, La Tempestad. Through a survey,
the reading habits of the target audience are analyzed to understand
what readers are looking for and create a solution that is appropriate
for them. A graphic proposal of a digital magazine in the form of an
application is presented, with interactions, design, and navigational
tools the app seeks to create a unique experience with their readers