: This study aims to know what is age, education, earnings, number of family dependents, expense of visit, visit frequency influence willingness to pay in the effort repair of environmental quality of tourism village in Sleman regency after Merapi eruption. This study is done in Sleman regency, Province Special Region of Yogyakarta. This study uses primary data with interview method to the 150 responders. The enumeration estimate of expense that ready society to pay for the repair of environmental quality is done with approach of contingent assessment method (Contingent Valuation Method) to the Srowolan tourism village, the Brayut tourism village, the Kelor tourism village, the Kembangarum tourism village and Pentingsari tourism village. The analysis of the study is multiple linear regression. Results of study indicate that age, education, earnings, have an effect on willingness to pay in the effort repair of environmental quality of the tourism village in Sleman regency after merapi eruption
