Penerapan Balanced Scorecard Sebagai Tolok Ukur Kinerja Perusahaan (Study Pada PT. Marinal Indoprima)

Abstract

The purpose of this research is to find how the application of balanced scorecard as one of measure the company performance. This research used a quantitative approach descriptive through financial report, customer report, production reports, and report an emlpoyee PT. Marinal Indoprima was started in 2011 up to 2013. Analysis the data based on the concept of balanced scorecar a guide researchers to outline information the performance of PT. Marinal Indoprima. Information the performance of PT. Marinal Indoprima who based on the concept of balanced scorecard show the performance on four perspective the financial perspective, customers perspective, bussines internal perspective, and growth and learning perspective. This research result indicates information performance measurement PT. Marinal Indoprima done with Balanced Scorecard 2011-2013 period