Persepsi User Terhadap Desain Website Ecommerce (Studi Pada Pengguna Website Jkm Store)

Abstract

This study aims to describe the dimensions of, appearance, navigation, content, shopping process in the user \u27s perception of eCommerce website design on the website JKM Store, type of research used in this study is a descriptive study. This research was conducted in the village of Malang Talok with www.jualkaosmusik.com website research object variable used is the Appearance, Navigation, Content, Shopping Procces. Methods of data analysis using descriptive statistical analysis and data analysis technique used is the frequency distribution data were processed by a computer program SPSS for Windows version 19.00. The results showed that the appereance of the main features on the website gives a good impression on visitors as a support to increase consumer interest. Navigation makes it easy for the search process in finding the desired visitors on the website. Content comprehensive information and support regarding appropriate product images to guarantee that consumers will get some form of complete and real information. shopping process can be seen that the expenditure on the JKM website quite efficiently store, providing convenience and security of shopping process