Pengaruh Motivasi Dan Persepsi Konsumen Terhadap Keputusan Pembelian Tiket Pesawat (Survei Pada Konsumen Terminal Tiket Malang)

Abstract

The development of tourism is currently growing rapidly, the one that receives the impact is particularly businessmen travel services. Is there a possibility that the plane ticket business is currently growing rapidly. This study aims to determine the effect of motivation and consumer perceptions of airline ticket purchase decision on Consumer Terminal Tickets Malang.Research done that kind of research ekspalantori. Data collection methods used were distributing questionnaires to 100 samples. Sampling technique using purposive sampling method. Data analysis technique used is descriptive analysis and multiple regression analysis using SPSS software version 22.The results showed that motivation variable Consumers have partial significant influence on purchase decision. Consumer Perception variables have a significant influence partially on purchase decision. F-test results showed that the two independent variables Motivation Consumers and Consumer Perception simultaneously have a significant influence on the purchase decision. Adjusted R Square of 0.528 attribute that 52.8% variable purchase decision can be explained by two independent variables in the regression equation. While the remaining 47.2% is explained by other variables outside the two variables used in this study. Variable consumer motivation is the dominant variable influence on the purchase decision