: The management of public relations is an important factor in improving the quality of education at schools. The management of public relations is to establish a relationship with the community in order to get support in improving the quality of education, e.g., the quality of the learning process, student learning outcomes, and the community itself. The purpose of this study was to obtain an idea and know how program, implementation, and obstacles of public relation management between school and community in improving the quality of education at SMPN 13 of Banda Aceh. This study used a qualitative approach. The techniques of collecting data were done through observation, interviews, and documentation. The subjects in this study school were principal, vice- principal of Public Relation Affairs, School Committee, and community leaders. The results showed that: (1) the school-community relations program has been designed by rejuvenating of the board of the school committee, regular meetings at the beginning of each school semester by involving all school stakeholders, fostering transparency in the management of the school; (2) The implementation of the management of the school-community relations (Public Relations) were to empower the activities of the school committee, require parents of the students to pick up report cards by themselves, inform progress and derogation of students to parents and school committee, provide information about the state of school to school committees and communities and celebrate religious holy days; (3) The obstacles faced in the implementation of public relations management were that some parents still did not yet have a high awareness of contributing to improve the quality of education at schools and would not come if there were parents and committee meetings, as well as other school activities
