Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian (Survei Pada Pelanggan Aryka Shop Di Kota Malang)

Abstract

This study aimed to determine the effect of online promotions and price perception on purchase decisions. Type of research is explanatory research or research explanation using hypothesis testing using a quantitative approach. Total population in this study amounted to 91 customers Aryka Shop. The sampling technique used in this research is to use a judgmental sampling technique. Analysis of the data used is descriptive statistics and multiple linear regression analysis. These results indicate that simultaneous independent variables Online Promotion and Perception Price significantly influence the dependent variable is the purchase decision.. Partially, it can be seen from the results of t-test showed that variables Online Promotion has a significance level of 0.000 <0.05 and perception of price variables has a significance level of 0.000 <0.05. Based on these calculations, it can be concluded that partial Online Promotion and Perception Price has a significant influence on the purchase decision. Meanwhile, descriptive analysis showed that with well doing online promotion, eating will increase the interest of someone for making purchasing decisions and as well as creating the perception that prices in accordance with the products on offer