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Design and Implementation of Customer Relationship Management System Based on Android Platform

Abstract

随着经济的迅速发展,传统的CRM系统已不能满足当今业务人员的便携性与即时性跟踪需求。移动CRM系统在这种环境下应运而生,而且需求量越来越来大。目前大部分移动CRM都是基于WAP方式实现的,而且大部分是面向企业的,针对销售人员且不依赖于网络条件的移动CRM系统较为少见。因此,开发一款面向销售人员且不受网络条件限制的移动CRM系统显得尤为重要。 本文针对上述问题,应用Android平台与SQLite数据库,设计并实现了一套移动CRM系统,主要涵盖了客户管理、销售机会管理以及合同订单管理等,该系统主要面向销售人员,并克服了大部分移动CRM系统对网络的依赖性,使销售人员可以即时取得客户信息,摆脱时间...With the rapid economic development, the traditional CRM system cannot meet today's business stuff’s requirements of portability and real-time tracking. Mobile CRM system came into being in this environment, and demand is growing to larger. At present, most of mobile CRM are based on WAP and business oriented. There is no a kind of mobile CRM system especially for sales staff and does not depend o...学位:工程硕士院系专业:软件学院_软件工程学号:X201323142

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