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Study on the Marketing Strategy Optimization of A Green Lighting Enterprise

Abstract

绿色照明的概念是上个世纪90年代由美国国家环保局首次提出来的,其主要内涵包括节能、环保、安全及舒适。节能意味着使用较少的电量达到充足的照明效果,从而减少能源的消耗,实现环保的目的。安全和舒适则是指光照的柔和、清晰、不产生光污染。随着全球经济的飞速发展,不管是从消费者角度还是国家层面,节能减排都成为照明行业发展的趋势之一,所以各国都在推行节能减排工作,我国也不例外,照明行业作为耗能较大的产业之一,推行节能的发光二极管(LED)光源已成为发展趋势,传统的照明灯具白炽灯也逐步退出市场。随着LED市场需求的日益增多,加上政府政策的指引,LED行业飞速发展,灯具企业也越来越多,而在如此激烈的市场竞争中,...Green lighting is the concept of the 90 s by the national environmental protection bureau for the first time, the main content including energy conservation, environmental protection, safety and comfort. Energy saving means that use less power to achieve adequate illumination, thus reducing energy consumption, achieve the purpose of environmental protection. Safe and comfortable is refers to the l...学位:工商管理硕士院系专业:管理学院_工商管理硕士(工商管理硕士)学号:1792011115071

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