research

A Research on the Business Model of “5th Gallery” of Yingliang Group

Abstract

改革开放以来,中国石材行业快速成长,经过30多年的发展,中国现已成为集石材生产、消费和贸易为一体的石材大国。然而,由于石材产品同质化程度过高等无序竞争现象严重,导致石材行业整体微利,抗风险能力较低。最近几年,随着世界经济的整体下行,以及国内房地产调控政策的影响,以出口和国内工程需求为主的中国石材行业产能过剩的矛盾不断突显,大量石材企业的发展陷入困境。在这种情势下,英良石材集团“五号仓库”却独树一帜,其业绩以每年30%的速度快速增长,成为行业转型升级的典范。 本文以商业模式和竞争战略相关理论为支撑,对中国石材行业的现状做了简要分析,尝试构建了中国石材行业产业链的模拟利润池,得出当前石材行业处在...China has seen a burgeoning growth in the stone industry since its reform and opening-up policy over 30 years ago. While becoming a truly great powerhouse concerning of stone supply, demand, and trade, China’s stone industry suffers a razor-thin profit margin and a limited anti-risk ability from disorderly competition, including the increasing homogeneity of stone products. In a recent period of g...学位:工商管理硕士院系专业:管理学院_工商管理硕士(工商管理硕士)学号:1792013115065

    Similar works