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Study on the Development Strategy for A Valve Company

Abstract

流体控制行业是通用机械的重要分支,是国民经济建设的重要装备制造业。阀门作为流体控制的关键设备在国民经济建设中无处不在。虽然我国民营企业在阀门行业的发展中取得了一定成绩,但是规模普遍比较小,产品研发能力弱。 面对当前日趋激烈的市场竞争环境和行业发展机遇,作为阀门行业后起之秀的A流体控制公司在此背景下,如何加快发展,提升持续竞争力,从而在竞争日益激烈的市场中站稳脚跟、健康成长成为我们面临的当务之急。本文在对企业战略理论进行梳理的基础上,采用PEST分析、产业结构模型——五力分析模型、SWOT分析等工具,结合公司所处行业和外部环境进行研究,同时对公司生产能力、技术水平及主要财务情况等内部环境因素进...Fluid control industry is an important branch of general machinery, is an important equipment of national economic construction of manufacturing industry. The valve is a key equipment in the fluid control in the national economy construction everywhere. Although China's private enterprises have achieved certain results in the development of the valve industry, but the scale generally relatively sm...学位:工商管理硕士院系专业:管理学院_工商管理硕士(高级管理人员工商管理硕士)学号:X201315626

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