Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. With thorough coverage of the theoretical background of organisational communication, as well as practical content that helps readers develop their own communication skills, this is the perfect resource for those who want to improve their ability to work effectively with others.
This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing.
Features to aid learning include:
• Real-world case studies from organisations of all kinds bring the topics alive.
• ‘Face to face’ case studies connect concepts and issue with typical everyday communication challenges found at university and work.
• Up to the minute coverage of international and inter-cultural communication and emerging technologies.
• Web links provide a starting point for research and further study on key issues in each chapter.
‘There is something refreshing about this text that derives from the breadth of the issues and perspectives addressed in the first half of the book, the worldview advanced through a willingness to engage with the complexity of organisations and communication, and the authors' rich yet succinct style of writing. They have managed to create a comprehensive text that addresses both the conceptual and the practical requirements of students, and even make topics like “meetings”, “email”, and “report writing” both instructive and engaging.
The book is rich with valuable insights into the patterns, unpredictability and nuances of organisational communication. It is surprisingly thorough in its coverage of the topics one might expect, as well as many that come as a pleasing surprise. It avoids an instrumental focus and didacticism, but continuously provides guidance for effective practice.’
Journal of Communication Management (2010
