Improving Blood Donor Diversity Through Focused Recruitment Interventions

Abstract

Study Design: Beginning in May 2016, the Jefferson Blood Donor Center began collecting donor self-identified race/ethnicity: White, Black or African American, Hispanic, Asian or Pacific Islander, American Indian or Alaskan Native, Multiracial, Other, Unknown (Figure 1). We retrospectively quantified the racial/ethnic groups represented in each month’s donor population. In January 2017,the following intervention strategies were implemented: Emailing donors who self-identified as part of a racial/ethnic minority group Contacting racially/ethnically-focused student groups to organize blood drives with the Jefferson Blood Donor Center Partnering with the Jefferson Medical Oncology Society MarrowthonDrive to encourage blood donations Presentation to the local chapter of the National Association of Hispanic Nurses Interventions still to come Featuring the Jefferson Blood Donor Center in the Office of Diversity and Inclusion’s Diversity Newsletter The quantification of racial/ethnic groups were stratified to pre-intervention months and post-intervention months. Poster presented at Thomas Jefferson University Hospital Housestaff Quality Improvement and Patient Safety conference.https://jdc.jefferson.edu/patientsafetyposters/1038/thumbnail.jp