Vicky went window shopping for new clothes and is trying to decide where to spend her summer job money. One thing she\u27s sure of-whatever she buys, the versatility of this fall\u27s fashions will make each dollar stretch, for this i,s a year for separates. Here\u27s what Vicky sa

Bosnak, Frances

English

Vicky went window shopping for new clothes and is trying to decide where to spend her summer job money. One thing she's sure of-whatever she buys, the versatility of this fall's fashions will make each dollar stretch, for this i,s a year for separates. Here's what Vicky saw</p

Digital Repository @ Iowa State University (ISU)

A staple in the closet of every college girl, career girl, and homemaker is the adaptable, short-sleeve cotton blouse. f t. is one of the fashion world's most versatile items fO!· it can be teamed with skirts, suits, IJlouses, shorts, slacks, or what have you. went window shopping for new clothes and is trying to decide where to spend her summer job money. One thing she's sure of-whatever she buys, the versatility of this fall's fashions will make each dollar stretch, for this i,s a year for separates. Here's what Vicky saw: • Separates to mix and match Wool jersey blouses and skirts for you to team up as one-piece dresses or mix them for the perennially popular skirt and blouse. Skirts with buttons marching across the hip-line, down the front or back, with narrow belts and oversize pockets. . A wool jersey twin sweater set fast becom-ing extra special among sweater sets. W eskits, jerkins and vests to wear with skirts and crisp blouses. For you who still cling to the sweat shirt, a pleasing version in wool soft jersey. OcTOBER, 1949 To peek from under your jackets, middys and sleeveless or camisole jerseys. Another all-important top-the wrist length, fitted and sleeveless vest which was inspired by the American R evolutionary times. Velveteen blouses to wear with tweed skirts for casual dates and crisp fabric ones for that big dance. For all practical purposes, the cotton pique shirt, tailored for everything, to serve you down to the last thread. 15 16 The Yodeler $10.95 These Classics Take the Co-eds! By Charm, That is The Yodeler comes in the Following Combinations. Black suede with red leather trim. Brown suede with green leather trim. Camel tan suede with tan elk trim. Green suede with rust elk trim. Classic Johansen Juniors are more popular than ever this year ••• on campus, at leis~re ... on the girl who takes her dates casually. They fit and feel like dreams .. at a dream of a price. ~l<'f(/'i\\14 BOOT SHOP CORNER EIGHTH AND WALNUT The soft silk shirt turned dashing with a short square scarf tucked under the collar. Short, fitted cardigans worn as sweater-jack-ets over plain skirts or casual dresses. Suede-trimmed skirts, double breasted and slim. Fagotted squares of matched corduroy and velveteen resembling a patchwork skirt. Dyed-to-match sweaters and skirts for trot· ting to lectures and labs. e Dresses for fall fun The basic dress with its simple lines, neckline trimmed with neat, jet beaded collars for 1950. Others have fancy collars latticed or split for open-work glamour. The knitted touch added to dresses of wool jersey, corduroy and woolens by knitted tops or sweater-like ribbing. To slip into before a fireside-feather-weight tweeds or sheer worsted woolens. J ersey goes high fashion when combined with chiffon or satin; soft and dressy with hand embroidery and soft bow-tie necklines. To delight you-the asymetric-slim dress, buttoned or wrapped with opposed hipline pockets. Full removable overskirts, floating panels, rippling folds and gushing fullness trans· forming slim-as-a-reed dresses to a full-blown silhouette. e Suits and coats Warm and soft with the touch you know is r ight, a winter coat lined with gray kidskin. THE IOW.A EOMEMAKER Following the trend, a belted suit creation with hipbone length jacket and a clipped waistline, a hint of blousing in the back. Complete fur coats in the classic long length or the more modern fingertip length. Furs in bulkier coats which create a "wind-fill" effect with the majority caught at the waist with wide or narrow belts, of match-ing fur or leather. Others trimmed in persian lamb and leopard skin, both inside and outside. A smooth chinchilla topper, boxy and always double breasted, in a line of surprise colors. • Shoes Crepe soles in natural, red, gray, green, tan or blue with matched or contrasted suede uppers. A more durable crepe sole that will with-stand abrasion, snow and ice, mud, water, heat and contact with oil and grease. The polished leather look in the glossiest leather shoes in many a season. Colors fea-tured are mulberry, taupe, henna and green. Velvet, satin, brocade with gold or rhinestone sparkle in opera pumps for evening. A side-laced shoe of tanned calf in cordovan color with pointed soft toe. Shoes for long walks with narrowed toe, nar-rowing heels, some going lower, slimly. • jewelry A watch like granddad's dangling from your belt on a ribbon. A burlap belt with staggered pearl buttons to spice up your favorite shin. OCTOBER, 1 949 FALL FORMALS We have just the formal for you and the exciting dates ahead. This season brings the gayest and the most sophisticated styles. Wl-}at-ever the mood, we have a formal for you in our wide selection. Com~ in now! 225 Main street Phone 100 17 18 STYLES for SCHOOL by KAHN He'll he a push-over for you when you wear this dress with the new push-up sweater sleeves. It's made of the finest 100% virgin wool worsted jersey and is sag proof. The red velveteen insertion at the neck line and the matching belt accent the youthful lines. (>ft ~9~)W9 / { '''""' •i)• (;''' 'i/ j > I) ,....j ;;;;;; ~;j The silver gray top and elephant gray skirt are a smart combination to complement your college wardrobe. Priced at $27.95. We feature Life bras from $1.25 up and Life girdles from $5.00 up. BOBBY ROGERS Campustown Phone 554-W THE IOWA HOME MAKER Earrings that dangle. An enamel sunburst pendant dangling at the end of a gold watch chain. Sets of three pearl scatterpins, in graduated sizes, to perch on the collar of your dress, your black hat or the cuff of your glove. One big sunburst pin, or a grouping of tiny su nbursts, to spice up a tailored suit or blouse. For evening fun and glitter-a flesh colored net necklace, with a spaced twinkle of rhine-stones. • Other Accessories A velveteen storm boot to take you on sloppy weather dates. To pep up you r favorite sweater, a suede tie with saw-tooth edging. Nylons with a shadowy clock to high-light your slim ankles. To keep the rain off, or just carry cause it 's pretty, a bamboo-handled T-stick umbrella in bright colors. Velvet hats, any color, any shape, just so it 's velvet and small, to take you to teas and church . Long gloves that you can crush down in rich folds making them a ny length you wish. Burlap again in a pouch bag, red leather top. The cachet, a little box in bright faille carry-ing a flask of perfume, a lipstick and room for whatever else you want to slip in. Scoring for Roommates I . No; 2. Yes; 3· No; 4· Yes; 5· No; 6. Yes; 7· No; 8. No; 9· Yes; IO. Yes; II. No. If vou score a fJerfect I I you are the best possible room· mate; anyone can live with you. Seven to ten c01·rect means that vou can be lived with, but there's mom for improvement. If you had a score below seven-shame on you! But it's not too late [o1· a change. OcTOBER, 1949 l:ur -~ • Headquarters For Fashionable For Dress: PEACOCKS PARADISE RHYTHM STEPS CARMELLETES RED CROSS GLAMOUR For Campus: OLD MAINE TROTTERS COLLEGE HILL MODERN AGE RISQUE CASUALS Welcome to ISC! Phone 27-J 19 

Vicky

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Vicky

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