Parents and teachers often express concern about the extensive use of social
media by youngsters. Some of them see emoticons, undecipherable initialisms and
loose grammar typical for social media as evidence of language degradation. In
this paper, we use a simple measure of text complexity to investigate how the
complexity of public posts on a popular social networking site changes over
time. We analyze a unique dataset that contains texts posted by 942, 336 users
from a large European city across nine years. We show that the chosen
complexity measure is correlated with the academic performance of users: users
from high-performing schools produce more complex texts than users from
low-performing schools. We also find that complexity of posts increases with
age. Finally, we demonstrate that overall language complexity of posts on the
social networking site is constantly increasing. We call this phenomenon the
digital Flynn effect. Our results may suggest that the worries about language
degradation are not warranted
