The article deals with the issue of the corporate culture of Facebook. Corporate 
culture determines the main objectives of the company, analysis of its internal organization and identifies the basic factors that are key to company’s success.В статті розглянута корпоративна культура компанії Facebook. Корпоративна культура передбачає визначення основних цілей компанії, аналіз її внутрішньої організації та виявлення базових чинників, що є запорукою успіху компанії

Bielova, A.

Name not available

383pattern to individuals, and creating a vibrant and engaging culture is a life-long journeyone with great rewards.Conclusion. Corporate culture is challenging, multidimensional, and often difficultstory to deal with; a company’s cultural situation constitutes a powerful set of emotionalresources. As is the case with other resources — human, technological, financial — it isincumbent upon leaders to strive to get the most value out of it.References1. Jacobs, David (9 December 2015). Teach for America has been educating southLouisiana students, producing community leaders for 25 years».www.businessreport.com. Greater Baton Rouge Business Report. Retrieved 13December 20152. Roy, Kathryn (26 March 2015). Businesses investing in Teach For America.Hartford Business. Retrieved 14 December 20153. Wendy Kopp (2011). A Chance To Make History: What Works and WhatDoesn't in Providing an Excellent Education for All. Retrieved 1 April 20114. Tamburin, Adam (8 July 2015). Teach For America adds summer training fromLipscomb. The Tennessean. Gannett. Retrieved 23 December 2015.5. Teach For America. Retrieved from Teach For America:https://www.teachforamerica.org/privacy-policy6. Forbes. Company Culture Tips From The Best Places To Work Retrieved fromForbes: http://www.forbes.com/sites/ajagrawal/2016/09/26/company-culture-tips-from-the-best-places-to-work/#4d44e43158d6Bielova A.Student of Master’s Degree CourseGroup 505KNEUFACEBOOK’S CORPORATE CULTUREАнотація. В статті розглянута корпоративна культура компанії Facebook.Корпоративна культура передбачає визначення основних цілей компанії, аналіз її внутрішньоїорганізації та виявлення базових чинників, що є запорукою успіху компанії.Ключові слова: корпоративна культура, Facebook, культурні комунікації, персоналкомпанії, місія, внутрішня політика компанії, найважливіші характеристики.Abstract. The article deals with the issue of the corporate culture of Facebook. Corporateculture determines the main objectives of the company, analysis of its internal organization andidentifies the basic factors that are key to company’s success.Key words: corporate culture, Facebook, cultural communication, staff, mission, internal policyof the company, most notable characteristics.384Background. Facebook is a well-known company with highly progressivemethods of corporate motivation and astonishing business results. The question is whatcharacteristics are most remarkable for successful innovation process. To find theanswer we have to figure out the company’s philosophy and corporate mission.Exposition of the basic material. First thing to know is that Facebook, which wasfamously founded by college students, still does not want to be a place where people aredefined by what is already on their résumé. It has a culture that inherently believes thatyou do not have to have a huge amount of experience to be able to do big things.Secondly, the Facebooks headquarters influence the company’s culture and workingprocess very much. The floors are still bare cement; girders and vents remain exposed.Staffers, as before, are encouraged to write on walls. Everyone — CEO MarkZuckerberg and COO Sheryl Sandberg included — works at tables in open spaces.Thirdly, employee referral program is really strong in Facebook. People send their bestformer colleagues to the company, or the people who were in their class that theyalways thought were really great. The next and maybe the most tangible sign ofFacebook's culture — at least to visiting outsiders — is the inspirational signage on itswalls, most of which involves slogans encouraging staffers to regard their work asimportant to the world, experiment early and often, and empathize with the needs ofFacebook users.Considering all of the above mentioned, Facebook Inc. describes its corporateculture as a hacker culture, which pushes employees to strive for improvement. Suchimprovement focuses on Facebook’s mission and vision statements to emphasizemaking the world more connected. The company applies its organizational culture as atool for supporting business resilience and competitiveness. Human resources aredeveloped and maintained through training that ensures talent and skills for thecompany’s aims in creativity and innovation for its social media business.The following characteristics are the most notable in Facebook’s organizationalculture:Rewards creative problem solving and decision-makingBoldnessOpennessSpeedContinuous improvementRewards Creative Problem Solving and Decision-Making. Facebook valuescreative problem solving and decision-making, which are embodied in the company’sorganizational culture. This feature of the corporate culture pertains to the ability ofemployees to generate unusual ideas that enhance Facebook’s social networking websiteand related offerings. Rewards are provided through recognition, incentives and otherforms that motivate workers to be more creative in contributing to the business.Boldness. Facebook’s organizational culture facilitates boldness in employees’activities. This cultural feature aims to maximize the company’s flexibility in addressingbusiness issues. The company benefits from this cultural characteristic in terms ofminimizing the negative effects of problems encountered in the social media business.385Openness. Openness significantly influences Facebook’s corporate culture. Thiscultural feature highlights the importance of effective and efficient internalcommunications. For example, Facebook has systems in place to facilitatedissemination of information critical to solving problems. In addition, Facebook’sorganizational culture facilitates openness in terms of minimizing restrictions onemployees’ activities. Through this characteristic of the organizational culture,Facebook Inc. supports employees’ problem solving abilities to enhance the company’ssocial networking website and online advertising services.Speed. Facebook has the ability to easily respond to trends and changes in users’preferences. This ability is partly based on employees’ speed in responding to problemsin the social media business. Such speed is a significant feature of Facebook’sorganizational culture. The company believes that it is essential for its human resourcesto rapidly react to new needs in the market.Continuous Improvement. Facebook has an organizational culture that facilitatescontinuous improvement. The company adheres to the principle that improvement is anever-ending process. Facebook encourages its small teams to continuously iterateproducts. This cultural feature provides opportunities for the company to regularlyevaluate its social networking website and related products.Furthermore, Facebook offers, as do many similar companies, lots of food, stockoptions, open office space, on-site laundry, a focus on teamwork and opencommunication, a competitive atmosphere that fosters personal growth and learning andgreat benefits.Yet, Facebook has the same struggles as similar companies: a highly competitiveindustry leads to a sometimes stressful and competitive workplace. Additionally, a freeand organic organizational structure that worked for the smaller organization is lesssuccessful for the larger one.Eventually, to meet these challenges, Facebook has created conference rooms, hasseparate buildings, lots of outdoor roaming space for breaks and has management (evenCEO Mark Zuckerberg) working in the open office space alongside other employees.It’s an attempt at a flat organizational culture using the buildings and space itself topromote a sense of equality among the competition.Conclusion. Talking about the norms of the Facebook’s corporate culture whichcould be followed by Ukrainian businessmen, it should be noted that there is much ofsupport for flexibility, especially in rapidly addressing issues and problems in the socialmedia business. Another advantage is that the culture facilitates Facebook’s continuousimprovement, which is essential in the context of online social networking, as the onlineenvironment changes rapidly. However, a possible disadvantage of this organizationalculture is the difficulty in strictly implementing new mandates that impose limits onemployees’ activities. This is so because Facebook’s workers are accustomed to acorporate culture where they are empowered to flexibly do their jobs.386References1. MCCRACKEN H. How Facebook keeps scaling its culture [Електроннийресурс] / HARRY MCCRACKEN. 2015. — Режим доступу до ресурсу:https://www.fastcompany.com/3053776/behind-the-brand/how-facebook-keeps-scaling-its-culture2. Griffith E. Why Facebook Encourages Hard Conversations at Work[Електронний ресурс] / Erin Griffith. — 2015. — Режим доступу до ресурсу:http://fortune.com/2015/12/09/facebook-company-culture/3. Boswort A. What’s the internal culture of Facebook like? [Електроннийресурс] / Andrew Boswort. — 2010. — Режим доступу до ресурсу:https://www.quora.com/What-s-the-internal-culture-of-Facebook-like.4. Patel S. 10 Examples of Companies With Fantastic Cultures [Електроннийресурс] / Sujan Patel. — 2015. — Режим доступу до ресурсу:https://www.entrepreneur.com/article/2491745. facebook. Stats [Електронний ресурс] / facebook. — 2017. — Режим доступудо ресурсу: http://newsroom.fb.com/company-info/Kutsevol M.Student of Master’s Degree CourseGroup 505KNEUTHE SECRET OF MICROSOFT’S SUCCESSАнотація. У даній статті висвітлено основні характеристики специфічноїкорпоративної культури корпорації Microsoft, що дозволяє великим і малим, формальним інеформальним структурним підрозділам компанії відчувати себе єдиним організмом, якийможе цілеспрямовано і послідовно вирішувати всі проблеми на шляху до спільної мети.Ключові слова. Корпоративна культура, корпорація Microsoft, основні характеристики,інновації, розуміння проблем клієнтів.Abstract. This paper focuses on the main characteristics of the Microsoft Corporation’spronounced and very specific corporate culture, that allows large and small, formal and informalstructural units of the company feel like a single organism, that can purposefully and consistentlyresolve all the problems on the way to a common goal.Key words. Corporate culture, Microsoft Corporation, main characteristics, innovations,responsiveness to customers’ concerns.Introduction. If you asked people to rate the world’s most successful technologycompany is, most would say Apple. Others might say Google. However, for others, itwould be Microsoft because, while at any given time the fortunes of an enterprise canwax and wane, Microsoft has maintained a superior business for over three decades invirtue of its corporate culture, innovative solutions and original products.The purpose of this article is to highlight the main characteristics of theMicrosoft Corporation’s corporate culture and to give a piece of advice for managers ofUkrainian companies.

Facebook’s corporate culture

Institutional Repository of Vadym Hetman Kyiv National Economic University

383
pattern to individuals, and creating a vibrant and engaging culture is a life-long journey
one with great rewards.
Conclusion. Corporate culture is challenging, multidimensional, and often difficult
story to deal with; a company’s cultural situation constitutes a powerful set of emotional
resources. As is the case with other resources — human, technological, financial — it is
incumbent upon leaders to strive to get the most value out of it.
References
1. Jacobs, David (9 December 2015). Teach for America has been educating south
Louisiana students, producing community leaders for 25 years».
www.businessreport.com. Greater Baton Rouge Business Report. Retrieved 13
December 2015
2. Roy, Kathryn (26 March 2015). Businesses investing in Teach For America.
Hartford Business. Retrieved 14 December 2015
3. Wendy Kopp (2011). A Chance To Make History: What Works and What
Doesn't in Providing an Excellent Education for All. Retrieved 1 April 2011
4. Tamburin, Adam (8 July 2015). Teach For America adds summer training from
Lipscomb. The Tennessean. Gannett. Retrieved 23 December 2015.
5. Teach For America. Retrieved from Teach For America:
https://www.teachforamerica.org/privacy-policy
6. Forbes. Company Culture Tips From The Best Places To Work Retrieved from
Forbes: http://www.forbes.com/sites/ajagrawal/2016/09/26/company-culture-tips-from-
the-best-places-to-work/#4d44e43158d6
Bielova A.
Student of Master’s Degree Course
Group 505
KNEU
FACEBOOK’S CORPORATE CULTURE
Анотація. В статті розглянута корпоративна культура компанії Facebook.
Корпоративна культура передбачає визначення основних цілей компанії, аналіз її внутрішньої
організації та виявлення базових чинників, що є запорукою успіху компанії.
Ключові слова: корпоративна культура, Facebook, культурні комунікації, персонал
компанії, місія, внутрішня політика компанії, найважливіші характеристики.
Abstract. The article deals with the issue of the corporate culture of Facebook. Corporate
culture determines the main objectives of the company, analysis of its internal organization and
identifies the basic factors that are key to company’s success.
Key words: corporate culture, Facebook, cultural communication, staff, mission, internal policy
of the company, most notable characteristics.
384
Background. Facebook is a well-known company with highly progressive
methods of corporate motivation and astonishing business results. The question is what
characteristics are most remarkable for successful innovation process. To find the
answer we have to figure out the company’s philosophy and corporate mission.
Exposition of the basic material. First thing to know is that Facebook, which was
famously founded by college students, still does not want to be a place where people are
defined by what is already on their résumé. It has a culture that inherently believes that
you do not have to have a huge amount of experience to be able to do big things.
Secondly, the Facebooks headquarters influence the company’s culture and working
process very much. The floors are still bare cement; girders and vents remain exposed.
Staffers, as before, are encouraged to write on walls. Everyone — CEO Mark
Zuckerberg and COO Sheryl Sandberg included — works at tables in open spaces.
Thirdly, employee referral program is really strong in Facebook. People send their best
former colleagues to the company, or the people who were in their class that they
always thought were really great. The next and maybe the most tangible sign of
Facebook's culture — at least to visiting outsiders — is the inspirational signage on its
walls, most of which involves slogans encouraging staffers to regard their work as
important to the world, experiment early and often, and empathize with the needs of
Facebook users.
Considering all of the above mentioned, Facebook Inc. describes its corporate
culture as a hacker culture, which pushes employees to strive for improvement. Such
improvement focuses on Facebook’s mission and vision statements to emphasize
making the world more connected. The company applies its organizational culture as a
tool for supporting business resilience and competitiveness. Human resources are
developed and maintained through training that ensures talent and skills for the
company’s aims in creativity and innovation for its social media business.
The following characteristics are the most notable in Facebook’s organizational
culture:
Rewards creative problem solving and decision-making
Boldness
Openness
Speed
Continuous improvement
Rewards Creative Problem Solving and Decision-Making. Facebook values
creative problem solving and decision-making, which are embodied in the company’s
organizational culture. This feature of the corporate culture pertains to the ability of
employees to generate unusual ideas that enhance Facebook’s social networking website
and related offerings. Rewards are provided through recognition, incentives and other
forms that motivate workers to be more creative in contributing to the business.
Boldness. Facebook’s organizational culture facilitates boldness in employees’
activities. This cultural feature aims to maximize the company’s flexibility in addressing
business issues. The company benefits from this cultural characteristic in terms of
minimizing the negative effects of problems encountered in the social media business.
385
Openness. Openness significantly influences Facebook’s corporate culture. This
cultural feature highlights the importance of effective and efficient internal
communications. For example, Facebook has systems in place to facilitate
dissemination of information critical to solving problems. In addition, Facebook’s
organizational culture facilitates openness in terms of minimizing restrictions on
employees’ activities. Through this characteristic of the organizational culture,
Facebook Inc. supports employees’ problem solving abilities to enhance the company’s
social networking website and online advertising services.
Speed. Facebook has the ability to easily respond to trends and changes in users’
preferences. This ability is partly based on employees’ speed in responding to problems
in the social media business. Such speed is a significant feature of Facebook’s
organizational culture. The company believes that it is essential for its human resources
to rapidly react to new needs in the market.
Continuous Improvement. Facebook has an organizational culture that facilitates
continuous improvement. The company adheres to the principle that improvement is a
never-ending process. Facebook encourages its small teams to continuously iterate
products. This cultural feature provides opportunities for the company to regularly
evaluate its social networking website and related products.
Furthermore, Facebook offers, as do many similar companies, lots of food, stock
options, open office space, on-site laundry, a focus on teamwork and open
communication, a competitive atmosphere that fosters personal growth and learning and
great benefits.
Yet, Facebook has the same struggles as similar companies: a highly competitive
industry leads to a sometimes stressful and competitive workplace. Additionally, a free
and organic organizational structure that worked for the smaller organization is less
successful for the larger one.
Eventually, to meet these challenges, Facebook has created conference rooms, has
separate buildings, lots of outdoor roaming space for breaks and has management (even
CEO Mark Zuckerberg) working in the open office space alongside other employees.
It’s an attempt at a flat organizational culture using the buildings and space itself to
promote a sense of equality among the competition.
Conclusion. Talking about the norms of the Facebook’s corporate culture which
could be followed by Ukrainian businessmen, it should be noted that there is much of
support for flexibility, especially in rapidly addressing issues and problems in the social
media business. Another advantage is that the culture facilitates Facebook’s continuous
improvement, which is essential in the context of online social networking, as the online
environment changes rapidly. However, a possible disadvantage of this organizational
culture is the difficulty in strictly implementing new mandates that impose limits on
employees’ activities. This is so because Facebook’s workers are accustomed to a
corporate culture where they are empowered to flexibly do their jobs.
386
References
1. MCCRACKEN H. How Facebook keeps scaling its culture [Електронний
ресурс] / HARRY MCCRACKEN. 2015. — Режим доступу до ресурсу:
https://www.fastcompany.com/3053776/behind-the-brand/how-facebook-keeps-scaling-
its-culture
2. Griffith E. Why Facebook Encourages Hard Conversations at Work
[Електронний ресурс] / Erin Griffith. — 2015. — Режим доступу до ресурсу:
http://fortune.com/2015/12/09/facebook-company-culture/
3. Boswort A. What’s the internal culture of Facebook like? [Електронний
ресурс] / Andrew Boswort. — 2010. — Режим доступу до ресурсу:
https://www.quora.com/What-s-the-internal-culture-of-Facebook-like.
4. Patel S. 10 Examples of Companies With Fantastic Cultures [Електронний
ресурс] / Sujan Patel. — 2015. — Режим доступу до ресурсу:
https://www.entrepreneur.com/article/249174
5. facebook. Stats [Електронний ресурс] / facebook. — 2017. — Режим доступу
до ресурсу: http://newsroom.fb.com/company-info/
Kutsevol M.
Student of Master’s Degree Course
Group 505
KNEU
THE SECRET OF MICROSOFT’S SUCCESS
Анотація. У даній статті висвітлено основні характеристики специфічної
корпоративної культури корпорації Microsoft, що дозволяє великим і малим, формальним і
неформальним структурним підрозділам компанії відчувати себе єдиним організмом, який
може цілеспрямовано і послідовно вирішувати всі проблеми на шляху до спільної мети.
Ключові слова. Корпоративна культура, корпорація Microsoft, основні характеристики,
інновації, розуміння проблем клієнтів.
Abstract. This paper focuses on the main characteristics of the Microsoft Corporation’s
pronounced and very specific corporate culture, that allows large and small, formal and informal
structural units of the company feel like a single organism, that can purposefully and consistently
resolve all the problems on the way to a common goal.
Key words. Corporate culture, Microsoft Corporation, main characteristics, innovations,
responsiveness to customers’ concerns.
Introduction. If you asked people to rate the world’s most successful technology
company is, most would say Apple. Others might say Google. However, for others, it
would be Microsoft because, while at any given time the fortunes of an enterprise can
wax and wane, Microsoft has maintained a superior business for over three decades in
virtue of its corporate culture, innovative solutions and original products.
The purpose of this article is to highlight the main characteristics of the
Microsoft Corporation’s corporate culture and to give a piece of advice for managers of
Ukrainian companies.


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