Spatial item recommendation has become an important means to help people
discover interesting locations, especially when people pay a visit to
unfamiliar regions. Some current researches are focusing on modelling
individual and collective geographical preferences for spatial item
recommendation based on users' check-in records, but they fail to explore the
phenomenon of user interest drift across geographical regions, i.e., users
would show different interests when they travel to different regions. Besides,
they ignore the influence of public comments for subsequent users' check-in
behaviors. Specifically, it is intuitive that users would refuse to check in to
a spatial item whose historical reviews seem negative overall, even though it
might fit their interests. Therefore, it is necessary to recommend the right
item to the right user at the right location. In this paper, we propose a
latent probabilistic generative model called LSARS to mimic the decision-making
process of users' check-in activities both in home-town and out-of-town
scenarios by adapting to user interest drift and crowd sentiments, which can
learn location-aware and sentiment-aware individual interests from the contents
of spatial items and user reviews. Due to the sparsity of user activities in
out-of-town regions, LSARS is further designed to incorporate the public
preferences learned from local users' check-in behaviors. Finally, we deploy
LSARS into two practical application scenes: spatial item recommendation and
target user discovery. Extensive experiments on two large-scale location-based
social networks (LBSNs) datasets show that LSARS achieves better performance
than existing state-of-the-art methods.Comment: Accepted by KDD 201
