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Analyse sémiotique des déterminants de la capacité à s'étendre des marques: application aux marques de luxe
Authors
Nathalie Veg-Sala
Publication date
17 January 2008
Publisher
HAL CCSD
Abstract
International audienc
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Archive Ouverte en Sciences de l'Information et de la Communication
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oai:HAL:hal-01533763v1
Last time updated on 12/10/2017
Archive Ouverte a LUniversite Lyon 2
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oai:HAL:hal-01533763v1
Last time updated on 04/07/2017