AbstractMuch of the importance of innovation stems from its capacity to spread via social learning, affecting multiple individuals, thus generating evolutionary and ecological consequences. We advocate a broader taxonomic focus in the field of behavioral innovation, as well as the use of comparative field research, and discuss the unique conservation implications of animal innovations and traditions.This is the author accepted manuscript. The final version is available from Cambridge University Press via http://dx.doi.org/10.1017/S0140525X0700247