Linguistic Diversities of Demographic Groups in Twitter

Abstract

The massive popularity of online social media provides a unique opportunity for researchers to study the linguistic characteristics and patterns of user's interactions. In this paper, we provide an in-depth characterization of language usage across demographic groups in Twitter. In particular, we extract the gender and race of Twitter users located in the U.S. using advanced image processing algorithms from Face++. Then, we investigate how demographic groups (i.e. male/female, Asian/Black/White) differ in terms of linguistic styles and also their interests. We extract linguistic features from 6 categories (affective attributes, cognitive attributes, lexical density and awareness, temporal references, social and personal concerns, and interpersonal focus), in order to identify the similarities and differences in particular writing set of attributes. In addition, we extract the absolute ranking difference of top phrases between demographic groups. As a dimension of diversity, we also use the topics of interest that we retrieve from each user. Our analysis unveils clear differences in the writing styles (and the topics of interest) of different demographic groups, with variation seen across both gender and race lines. We hope our effort can stimulate the development of new studies related to demographic information in the online space.Comment: Proceedings of the 28th ACM Conference on Hypertext and Social Media 2017 (HT '17