Are you aware of the great change in the style of our clothing ~ Paris says: Uniformity is gone - flapper style is passe, and the long skirts and higher waist lines a re here to inaugurate a new mode. Low waisted, short skirted dresses hold sway over the sports woman and the new fashion has been adopted for afternoon and evening wear

Evinger, Irene

Goodrow, Lillian

English

Are you aware of the great change in the style of our clothing ~ Paris says: Uniformity is gone - flapper style is passe, and the long skirts and higher waist lines a re here to inaugurate a new mode. Low waisted, short skirted dresses hold sway over the sports woman and the new fashion has been adopted for afternoon and evening wear.</p

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4 THE IOW A HOMEM A I( ER Death to the Clothes Moth ''Moths a re in the wool t runk! '' Dismaying news, t his, when brought to t he busy homemaker in th e midst of fa ll house cleaning, by her small daughter, who, scouting for winter mittens, has en -countered the t ell-tale webbings, and larvae of th e enemy comfortably enjoy -ing a hearty meal on moth er' s woolen blankets and fox f urs. Mops and dust pans lose t heir attrac-tion and t he ranks of t he wild animal hunters who prey on clothes moths and th eir squirming offspring gain one more l'cngeful r ecruit. And while th e efficient homemaker fights moths she reads moths, and her ultimate success (for I predict glorious defeat of the enemy) will be due largely to a few practical scientific sug-gestions and a great deal of stick-to-it-iveness. Do you realize what clothes moth de-struction costs us as a nation ? W e feed t hese domestic pets two hundred million dollars worth of furs and woolens every year. Rather an expensive luxury, is it not~ If clothes moths continue to live and multiply in the United States the fault will lie with you and me, for iJ1 spi te of all the modem scientific deyeJop-ments we will have r emained in effi cient and unteachable hom emakers. First, let us take as our slogan the old adage, ''An ounce of prevention is worth a pound of cure.'' Don 't let the moth Are you aware of the great chan ge in the style of our clothing ~ Paris says: Unifo rmi ty is gone- fl apper style is passe, and the long skirts and higher waist lines a re here to inaugurate a new mode. Low waisted, short skirted dresses hold sway over the sports woman and the new fashion has been adopted for after-noon and evening wear. ''The long dress for street wear does not look right. Its graceful lin es are not suited to the purposes of t he business wo-man. Fashion is then divided into two phases; the one fo llowing that which is charming a nrl practical, t he other that of beauty. It is beautiful because it has line and movement. 'l'he straight, slen -der silhouette is the basis of reaJ chic. '' French designers creat e many styles which we do not readily accept. The col-lege girl is quickly accepting this new style from the number in evidence at t he By J ean B. Guthrie egg hatch. 'l'he larvae are fast workers and once hatched they a re difficult to de-stroy. Beat, brush, clean and a ir woolens at least once a month unless t hey arc stored with some adequate moth proofing solution. Moreover, center your campaign first against th e eggs, as I have advised, and if that fails, then against the larvae. Bat-tle waged against t he flying adult is use-less. It is the worm which wreaks t he havoc. ''But,'' you will say, as I did, '' what about the woolens which are not in every day use~ Will motns destroy these if they a re not brush ed once a month ~ '' And I answer in the negative, for here en-ters the scient ific solution to t he storage problem-scientifically prepared moth-proofing solutions. First , when you are ready to store your woolens, see to it that they are clean. Dry cleaning, done by commercial firms, destroys all eggs and larvae and also r e-moves soiled areas on which clothes moths seem to feed most ravenously. If you still belie1·e in the efficacy of reel pepper , tobacco lea ves, the printer's ink of newspapers, borax, reel cedar leaves and eucalyptus leaves in discour-aging and destroying moths, you are wasting p1·ec ious t im e while t he enemy eats merrily on. Such commercial proofing solutions as Long or Short? By Irene Evinger and Lillian Goodrow L arvex and Eulan scientists find to exert decided moth proofing effect, while solu-tions of sodium fl.uoricle and si lico fluoride a lso destroy their share of the maraud-er s. Moth balls, you will find, will have much less killing power t han naphth aline crystals. Do not expect t he slow evaporation of these destroyers to act successfully, how-ever , unless t he wool chest is practically air tight. You may easily r ender it so by sealing t he cracks with adhesive tape or by papering the inside. Under these conditions one ounce of crystals or one pound of moth balls will kill eggs, larvae, pupae and adults in from three to ten days, depending on the size of t he larvae. Here a1·e t hree ''do's'' for moth kill-ing: First- If you find hair shedding from fur or holes appoaring in woolens-watch out! You a1·e feeding a moth. Second--When the enemy appears, rout him with brush and sun, with boiling wa-ter, gasoline baths and dry cleaning. Third- As a final discouragement, shut him up in a gas tight container with naphthalinc crystals or your choice of moth proofing solutions and await his de-mise. Only by following suggestions such as these, simple as t hey may seem, may we riel our homes of this most annoying problem and eheckmatc our arch enemy, the clothes moth. Mem01·ial Union and at social fun ctions on t he campus. It is interesting to note how others feel about this change. Miss Edna Rhodes of t he Applied Art Department says: '' 'l'o be beautiful, what we choose must first of all be suited to its purpose. Changes must be evolution-ary to be beautiful and practical.'' '' \Vhether we like long skirts or not, we must admit that they are much more becoming to a greater number of women than the short skirts were, '' says Mrs. Graff, of t he same department. "\Veil dressed people are not choosing exaggera-tions, but they are gracefully accepting longe1· skirts and highm· waistlines within moderation.'' For general daytime use hemlines should be even, except for fo rmal after-noon wear. \V eil lo10wn French design-ers prescribe coats covering the dress. (Cont inued on page 16) 16 ~---------------------~ I II P. T. Friest I I Hardware - Electrical I Sporting Goods-DuPont 1 1 Paint I 1 Opposite Campus I ~------------ ---~ ~------------------------~ II I 1 For all that is good in · 1 I JEWELRY I I SMITH JEWELRY co. I 1 212 Main St. t I I ~------------------------~ r------------------------1 I Anything You Want in 1 I MUSIC I I ESCHBACH . I I MUSIC HOUSE I I I ~------------------------~ ~----------------------~ I I I I I I I I I I I I I I I I I ROGERS BRUSHING LACQUER The Lacquer that is Sold on a Money Back GUARANTY The modern finish for new or old surfaces. Attractive and varied colors. Instantly 1enews shabby furniture, floors, stairways, wood-work, cabinets, toys, etc. BARR HARDWARE CO· Ames, Iowa ~---------------------- -~ THE IOWA HOMEMA[(ER Nearing the Goal (Continued from page 9) are active in tra ining work, and in 1,409 of the 1,612 townships t he goal of an active township committee has been 1·eacned. Eleven lines of ser vice are open to t hese committees: )_. Increase Farm Bureau member-ships. 2. Assist in setting up township farm bureau programs at regular towll -ship meetings. 3. Assist in securing leaders for 4-H clubs. 4. Answer questions and objections conceming farm bureau work. 5. Interest men and women who do not know t he real purposes of farm bu-l·eau wo1·k. 6. Give constructive publicity to a ll phases of fa rm bureau work. 7. Make definite prepaart ion for home project work. 8. Help to outline township goal wit h at least t hree definite poi11ts in mind. 9. Make definite effort to standardize the township. 10. Become informed as to type and status of eooperative marketing work in the county. 11. Become local leaders when the pro-ject starts. With 13,413 women classifying as lo-cal leader s for t he coming year, the gos-pel of Better Homemaking is p1·epared to sweep into every rural home in Iowa, and Iowa can hope to build finer homes a11d sturdier families because of it. - Lucile Spencer. ~--------------,-- EXPERT WATCH, CLOCK & 1 I p ARNO'S I JEWEI~RY REP AIRING .I I I Oldest Established Jewelry Store in I Jewelry Store I West Ames t II CRANFORD BLDG. I Gruen-Watches Phone 251 Sheaffer Pens I . I ALL WORK GUAHANTEED ~--------------------------- --------------~ ' .... -. ' I --------------------------1 I I I I I I I I I If you are undecided as to what present to give him, or a girl friend SEE OUR ASSORTMENT OF XMAS GIFTS We will gladly help you decide Campus Drug Company Lincoln Way and Welch Ave. I I I I I I I I I I I I I ~----------------------------------------------------~ l Long or Short? (Continued from page 4) 1'his, of course, means that we must have as many coats as dresses, if we choose to wear very long irregular hemlines. Longer skirts have increased the amoun t of materia l required for each ch·ess, and consequently either quality must be sacrificed or price raised. If the price is raised we will probably de-crease the number of dresses we buy, especially if om coats must be changed to eo11form with the style of d ress. After hearing t hese !'OiliiHent.s f rom various sources, it is for us to decide whether t he beauty of t he design for our-seln•s overpowers the disadvantage of having to make the change and have fewer clothes. ~------------------------~ I I I I I I I I I I I I I I I I I American watches may oc-I I I I casionally look to Parisi I I 1 for style, hut the whole I I I I I I world looks up to American I I watches for timekeeping I t £ .1. I 1· .. accurate, true, un a1 Ing. ! I I I ELGIN I I I I HOWARD I I WALTHAM .! I I IB AMILTON·ILLINOIS I I CHARLES G. RAy I e~-~--::~~~~~=~:J 

Long or Short?

https://dr.lib.iastate.edu/handle/20.500.12876/42331

Long or Short?

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