In theories with no fundamental scalars, one gauge group can become strong at
a large scale Lambda and spontaneously break a global symmetry, producing the
Higgs and the axion as composite pseudo-Nambu-Goldstone bosons. We show how
KSVZ and DFSZ axion models can be naturally realised. The assumption Lambda
around 10^{11} GeV is phenomenologically favoured because: a) The axion solves
the QCD theta problem and provides the observed DM abundance; b) The observed
Higgs mass is generated via RGE effects from a small Higgs quartic coupling at
the compositeness scale, provided that the Higgs mass term is fine-tuned to be
of electroweak size; c) Lepton, quark as well as neutrino masses can be
obtained from four-fermion operators at the compositeness scale. d) The extra
fermions can unify the gauge couplings.Comment: 19 pages. Refs. added and eq. 3.6 fixe