MICROECONOMICS MADE SIMPLE FOR JUNIOR UNDERGRADUATES OF BUSINESS, ECONOMICS AND MARKETING

Abstract

This article reports how a two-term obligatory Microeconomics at the Universidade da Beira Interior, Portugal, has been taught for junior undergraduates of the three degrees: Business, Economics and Marketing, offered by the Department of Business and Economics. It reveals the trade-off between e-teaching, with intensive use of new information and communication techs, and the utilization of traditional tools: hand- outs, chalk and blackboard.Microeconomics, Pedagogical Tools, Information Technologies.