The impact of the prevailing organizational culture on the adoption of green marketing in chemical-industry companies in three Arab states in west Asia

Abstract

The objective of this study was to investigate the impact of the prevailing organizational culture on the adoption of green marketing in chemical-industry companies in three countries: Syria, Kuwait and Jordan. The research used a survey methodology. A questionnaire was designed and administered simultaneously in the three countries using three different samples consisting of 220 respondents, 12 respondents, and 132 respondents, respectively. The questionnaires collected from the three samples were coded and analyzed. The study concluded that the organizational culture in the samples from the three countries has positive attitudes towards the adoption of green marketing. The Kuwaiti sample has the highest level of positive attitudes in comparison with the other two samples. The task-oriented culture is the dominant prevailing organizational culture in the chemical-industry companies located in Syria and Jordan, but a fulfillment-oriented culture is the dominant prevailing organizational culture in chemical-industry companies located in Kuwait. Our analysis shows that the impact of the prevailing organizational culture differs in accordance with differences in employee education level, country, and years of experience.Organizational culture; Chemical industrial companies; Green marketing; Culture