In the present paper, we study a phase transition problem for the q-state
p-adic Potts model over the Cayley tree of order three. We consider a more
general notion of p-adic Gibbs measure which depends on parameter
\rho\in\bq_p. Such a measure is called {\it generalized p-adic quasi Gibbs
measure}. When ρ equals to p-adic exponent, then it coincides with the
p-adic Gibbs measure. When ρ=p, then it coincides with p-adic quasi
Gibbs measure. Therefore, we investigate two regimes with respect to the value
of ∣ρ∣p. Namely, in the first regime, one takes ρ=expp(J) for some
J\in\bq_p, in the second one ∣ρ∣p<1. In each regime, we first find
conditions for the existence of generalized p-adic quasi Gibbs measures.
Furthermore, in the first regime, we establish the existence of the phase
transition under some conditions. In the second regime, when ∣∣˚p,∣q∣p≤p−2 we prove the existence of a quasi phase transition. It turns out that
if ∣∣˚p<∣q−1∣p2<1 and \sqrt{-3}\in\bq_p, then one finds the existence
of the strong phase transition.Comment: 27 page