This presentation looks at exploring co-creation networks and creating balanced centricity within a public transport servic

Alexander, Matthew

Jaakkola, Elina

English

Name not available

Exploring co-creation networks : creating balanced centricity within a public transport service

University of Strathclyde Institutional Repository

2B or not 2B: That is the question&quot;,

Activation in resource networks: a comparative study of ports&quot;,

B2B is not an island!&quot;,

Business Relationships and Networks:: Managerial Challenge of Network Era&quot;,

Business relationships and resource combining&quot;,

Case study research - Design and methods, Sage Publications, Thousand Oaks.

Co-creating unique value with customers&quot;,

Co-creation experiences: The next practice in value creation&quot;,

Co-opting customer competence&quot;,

Consumer Cocreation in New Product Development&quot;,

Customer centricity: reality or a wild goose chase?&quot;,

Customer community and cocreation: a case study&quot;,

Customer perceived value: A substitute for satisfaction in business markets?&quot;,

Developing integrated solutions: The importance of relationships within the network&quot;,

Evolving to a new dominant logic for marketing&quot;,

Exit services marketing - enter service marketing&quot;,

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context&quot;,

Extending the service-dominant logic: from customer centricity to balanced centricity&quot;,

From goods to service(s): Divergences and convergences of logics&quot;,

From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship&quot;,

From value chain to value constellation: Designing interactive strategy&quot;,

Fundamentals of service science&quot;,

How brand community practices create value&quot;,

IMP and service-dominant logic: Divergence, convergence and development&quot;,

It's all B2B…and beyond: Toward a systems perspective of the market&quot;,

Managing the co-creation of value&quot;,

Marketing as Value Co-creation Through Network Interaction and Resource Integration&quot;,

Marketing services: The case of a missing product&quot;,

Marketing solutions in accordance with the S-D logic: Cocreating value with customer network actors&quot;,

Moving base into high-value integrated solutions: a value stream approach&quot;,

Moving Forward and Making a Difference: Research Priorities for the Science of Service&quot;,

On value and value co-creation: A service systems and service logic perspective&quot;,

Reframing Business - When the Map Changes the Landscape,

Service logic revisited: who creates value? And who co-creates?&quot;,

Service-dominant logic: continuing the evolution&quot;,

Service-dominant logic: reactions, reflections and refinements&quot;,

Service, value networks and learning&quot;,

The cocreation of value.

The Future of Competition: Value-Creating Networks&quot;,

Transitioning and co-evolving to upgrade value offerings: A competence-based marketing view&quot;,

Using case methods in the study of contemporary business networks&quot;,

Value co-production: Intellectual origins and implications for practice and research&quot;,

Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-creation Activities&quot;,

http://strathprints.strath.ac.uk/33794/1/CAPRI_jaakkola_alexander_final_110429.pdf

Exploring co-creation networks : creating balanced centricity within a public transport service

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University of Strathclyde Institutional Repository