In recent consumer behavior, it is interesting in ethical consumption which is aiming for earthquake disaster reconstruction assistance and poverty support, for example, cause related marketing and support consumption. The purpose of this study is to examine that the marriage and the occupation influence ethical consumption. This study used the questionnaire data of 800 men and women in their 20s to 60s. The results show that the people who are married, particularly in the men, increase ethical consumption, but donʼt increase the attitude in the women. And the results show the self-employed increase the attitude of ethical consumption, but housewife, temporary employees, contract employees, and regular employees donʼt increase. It is reasonable to suppose that the attitude of ethical consumption is different in the cluster of consumers
