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Partners with the right attitude: why strategic orientation matters in firm to firm relationships
Authors
N. Hynes
D.A. Mollenkopf
Publication date
1 January 2007
Publisher
Abstract
This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007
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oai:strathprints.strath.ac.uk:...
Last time updated on 17/11/2016
University of Strathclyde Institutional Repository
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:strathprints.strath.ac.uk:...
Last time updated on 01/08/2012
