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Do you think I'm blind? effects of new customer acquisition promotion on existing customers
Authors
H. Evanschitzky
M. Jockisch
David Woisetschläger
Publication date
1 May 2008
Publisher
Abstract
Paper examining how the attempted acquisition of new customers through promotion might affect existing customers
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Full text
Available Versions
University of Strathclyde Institutional Repository
See this paper in CORE
Go to the repository landing page
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oai:strathprints.strath.ac.uk:...
Last time updated on 01/08/2012
Name not available
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:strathprints.strath.ac.uk:...
Last time updated on 17/11/2016
