The Quantitative Analysis on the Individual Characteristics of Urban Residents and Their Sport Consumption Motivation

Abstract

AbstractUsing the questionnaire, mathematical statistics and entropy measurement methods, the quantitative relationship between the individual characteristics urban residents and their sports consumption motivation are studied. The results show that the most main sports consumption motivation of urban residents is fitness motivation and social motivation. Urban residents of different gender, age, education and income levels are different in regulating psychological motivation, rational consumption motivation and seeking common motivation