Scholarship in literary journalism often focuses on matters of technique and style, and on the ethical challenges of immersion reporting. In some contexts, however, literary journalism may also take on a sense of moral purpose, as when reporters assert the importance of their interpretations, or readers attribute special meaning to a particular style of writing. The New Journalism of the 1960s and 1970s offers a revealing example of how magazine and book publishing markets and writer–editor relations inevitably shape journalists’ interpretations and lend them a sense of social significance. The New Journalism did not stand alone and apart from the larger profession, but took root within a network of writers, editors, and publishers, and grew out of a wider, ongoing debate over the nature of journalists’ interpretive responsibilities