Men\u27s and women\u27s magazine discourse on domestic violence characterizes women as guilty of choosing the wrong men but does not hold men responsible for hitting women. Using qualitative narrative analysis on 10 leading titles over 10 years, I find an ongoing tolerance for and celebration of domestic violence in men\u27s magazines and an enduring expectation in women\u27s that women bear responsibility for both genders. No magazines discuss patriarchal cultural structures that enable violence against women