The U. S. daily press might seem to be in a strategic position to function as a claims-maker in the early construction of a social problem. But in the case of the manufacture of environmentalism as a social reality in the 1960\u27s and 70\u27s, the press was fairly slow to adopt a holistic environmental lexicon. Its reporting of environmental news even now only partially reflects concepts promoted by positive environmental claims-makers, such as planet-wide interdependence, and the threats to it by destructive technologies. The movement of environmental claims seems to have started with interest-group entrepreneurship using interpersonal communication and independent publication, gone on to attention in government, then finally--and incompletely--been put on the agenda of the daily press. Once on the press agenda, coverage of environmental issues may have improved. But there are some constraints, possibly inherent in the press as an institution, that limit its role in the incipient construction of some social problems
