TRAMA WIGRAHA GINTING

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ELECTRONIC THESIS AND DISSERTATION UNSYIAHTITLEWILLINGNESS TO PAY MAHASISWA UNTUK BERHENTI MEROKOK (STUDI KASUS DI UNIVERSITAS SYIAHKUALA BANDA ACEH)ABSTRACTABSTRACTThis study aims to analyze whether factors such as health expenditure  due to the impact of cigarettes, the price of cigarettes per pack, and  written  messages on cigarette packs  affect the  studentsâ€™  willingness to pay  (WTP)  to quit smoking.   This study also aims to find out how much the price that students want to pay to stop smoking at the University of Syiah Kuala. This study uses data obtained from the questionnaire distribution.  This  study  uses Binary Logistic Regression method  using the analysis tool of SPSS version 15. The result of this study indicates that the factors of total expenditure and health costs affect the  studentsâ€™ WTP  while  the price of cigarettes and the effect of  written message  do  not affect the studentsâ€™ WTP.  The average value of WTP that is willing to be paid by the respondent is Rp. 17.650.Based on the number of  respondents who are willing  and not willing to pay, it can be seen that 43  of 100 respondents are willing to pay to quit smoking.  The remaining 57respondents of  the total sample have  low willingness  to quit smoking.  Therefore, the government is recommended to make local policy about non-smoking areas.  The prohibition on  advertising and promotion of cigarettes  in  print and electronic media as well as creating a rehab center for cigarette addicts.Keywords:  Expenditure,  Price,  Cost, Willingness to Pay (WTP),  Binary Logistic Regression.

WILLINGNESS TO PAY MAHASISWA UNTUK BERHENTI MEROKOK (STUDI KASUS DI UNIVERSITAS SYIAH KUALA BANDA ACEH)

http://etd.unsyiah.ac.id/pdf.php?id=39225

WILLINGNESS TO PAY MAHASISWA UNTUK BERHENTI MEROKOK (STUDI KASUS DI UNIVERSITAS SYIAH KUALA BANDA ACEH)

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