The consumer experience of holidays booked vi

Cox, Carmen

English

While Daily Deal accommodation promotions through sites such as LivingSocial, Groupon, Scoopon, Ouffer and Cudo have become increasingly popular amongst industry operators and travellers alike, there is limited research about the extent to which they satisfy the end-users expectations. Consumers. self-reported evaluations of accommodation promotions sold through Daily Deal sites are analysed in this paper based on a content analysis of more than 500 online reviews submitted to TripAdvisor¢ç by travellers who had purchased a .daily deal voucher. to be used across a variety of Australian properties. The results find that while the majority of reviewers rated their stay experience positively and that many recommend the property to others, their own return was questionable without a similar deal

Bond University Research Portal

The consumer experience of holidays booked via daily deal promotions: An online content analysis of traveller reviews

Carmen Cox

CiteSeerX

The consumer experience of holidays booked via Daily Deal Promotions: an Online Content Analysis of Traveller Reviews

http://epublications.bond.edu.au/cgi/viewcontent.cgi?article%3D1574%26context%3Dbusiness_pubs

The consumer experience of holidays booked via daily deal promotions: An online content analysis of traveller reviews

Abstract

Similar works

Full text

Available Versions

Bond University Research Portal

CiteSeerX