Birmingham, Carolyn

Janczak, Sergio

Litz, Reginald A

McStay, Dell

This paper presents a classroom exercise that seeks to encourage creative andentrepreneurial behavior. Description of the exercise is followed by several suggestions for a post-exercise debriefing on the exercise’s relevance to creative and entrepreneurial behavior. We then present findings from 430 students in the five different countries who participated in the exercise and then assessed its learning value using both scaled items and open-ended questions. Results show students characterized by high entrepreneurial intentions reported higher levels of perceived learning from the exercise, with perceived learning focusing on ‘learning to be more creative’ and ‘learning to pitch their creation’

Kitty hawk in the classroom: A simulation exercise for facilitating creative and entrepreneurial behavior

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