Gerashchenko, S.

Kolotylo, M.

English

eLibrary National Mining University

74objectives. This method is also an effective tool to identify the level of competence ofstaff of the company and of merchandising in firms that serving clients.With this method the client is a specially selected and qualified person thatcheck service quality and customer service,  and the main customers of this serviceare the marketers, managers and executives. Analysis of the study data "mysteryshopping" helps make the right management decisions to achieve the company'sstrategic goals, such as increasing sales, increasing the skill level of staff. As still notdeveloped clear standards and methods of research, many companies are faced withcertain difficulties in the development of projects. One of the initial steps in theprovision of services "mystery shopping" is filling and maintaining a database ofsecret shoppers, requiring constant renewal and updating. Often in projects of secretbuyers put forward specific requirements: age, gender, presence of car and so on.For specific projects secret shoppers are selected according to the targetaudience and developed the questionnaire arbitrary complexity. All secret shoppersare mandatory training and testing before the study. Unacceptable situation where thevisit to the store does not prepared buyer without specific requirements forevaluation. There are instances where candidates receive instruction prior by phone ore-mail and check test carried out by phone or directly in the office, which increasesthe timing of the project. Throughout the day customers receive data from thequestionnaire that enables to control the conduct of the project and to make decisionsaccording to our data.The most important step in carrying out the project "mystery shopping" is theformation of accounting documents, according to which decisions are made by thecustomer. If there are no means of forming analytical data, the results of assessmentsare entered manually into spreadsheets and summary charts and graphs are based onthese tables. There are projects where data is collected during the formation of thefinal reports.Some companies try to optimize the research through the development of specialsoftware. An example is the maintenance of a unified database of secret servicecustomers or create questionnaires via the Internet - technologies. Market Trendstechnique "mystery shopping" in Ukraine can give prognosis about the inability ofproviders to conduct qualitative research without specific optimization of the servicein the near future, which in turn may result in the introduction of specializedintegrated solutions. The cost and quality of projects will play a major role as themarket proposals are growing.Kolotylo M.Gerashchenko S., research superviserNational Mining UniversityCONSUMER DEMAND AND ITS IMPACT ON THE ECONOMY OFUKRAINEKey words: consumer demand, private consumption, inflation level, purchasingpower, stimulating consumer demand, growth and prosperity of the country75In the modern world consumer demand is a major factor of economic growth.Active consumer demand provides an incentive for the production of goods andservices which in its turn creates the conditions for employment increase.The basis of consumer demand is private consumption. The consumption offinal goods and services is an integral part of everyday life. It is well known fact thatthe structure and scope of personal consumption levels are determined by wealth andincome level.Today Ukrainian economy is experiencing a recession the overall populationincomes have fallen. The majority of Ukrainians live below the poverty line. Highinflation level, higher prices for goods and services, extremely high utility rates, hugegap between the incomes of the rich and the poor have affected the level of consumerdemand. Over the past two years the purchasing power of Ukrainians has decreasedby 25% (according to the Institute of Demography and Social Studies carried out byM. Ptukha, NAS of Ukraine). As a result, limited budget forced the Ukrainians to bemore serious about their spending rejecting unnecessary costs.According to Shopper Trends, consumer behavior study held by NielsenCompany in 56 countries, 40% of Ukrainians has begun to buy only the mostnecessary goods, 37% are preferring goods at reduced prices, and 27% of thepopulation has reduced the consumption of goods in general. This situation affectsconsiderably the level of consumer demand in the country.Increasing and promoting consumer demand is a prerequisite for balancedeconomic growth and prosperity of the country. It is impossible to deny the existenceof problems in consumer demand in Ukraine. To solve this problem, we needcomplex sequences of economic and social policies, e.g. increasing public welfare byreasonable revenues increase, solving unemployment problems, creating new jobs,controlling the level of prices, revising tax system of the country, reducing tariffs forhousing and communal services, and creating and sustaining competitive domesticproduction. The potential of consumer demand is not used in current Ukrainianeconomy to the necessary extent. One should not forget that current economicsituation always correlates with current consumer demand. These concepts cannotexist separately because they are the components of a common economic mechanism.According to the Ministry of Finance of Ukraine, in 2017 the inflation ratemight reach as high as 8.1%. At the same time, it is expected to accelerate GDPgrowth up to 3% next year. These indicators can make it possible for us to have aslight increase in consumer demand. However, if we do not take appropriatemeasures, economic growth is not possible in the near future. Thus, we found thatconsumer demand is one of the most important factors in a country’s economicprosperity. Stimulating consumer demand is one of the key objectives of the state.Consequently, it is important to pay attention to the increase in household income aswell as productive use of all the resources including human capital. Therefore, the76increase in consumer demand can provide a strong incentive for the economic growthof the country.Kononenko A.Pilova K., research superviserNational Mining UniversityIMPLEMENTING QUALITY ASSURANCE STANDARDS IS THE KEYTO SUCCESS IN MARKETINGKey words: product quality, quality standards, quality assuranceMarketing depends directly on quality of products. It is a well-known fact thatquality is one of the basic characteristics of any product. There are many differentproducts in the Ukrainian market. Almost every product has its equivalents: one costscheaper, though sphere of application of another can be wider and the next could beof better quality. Currently there is a problem in mismatch of products and services’price and quality in Ukraine. It would be appropriate to examine quality and find outhow it can influence marketing.The goals of marketing can be achieved only if a product of the similar qualitycan be matched in the market. Required product quality can be achieved when thereis an awareness of current and future needs in this product. This is a primaryobjective of marketing.Quality of product depends on a marketing research as marketing is an importantstage in the product life cycle which improves product quality and development. Thisis provided in documentation of International Organization for Standardization (ISO).An enterprise (organization or company) can work not only in domestic marketbut in the international markets, when it is certified by a competent internationalorganization(s). International certification improves not only a product quality, butenhances enterprise structure and its quality assurance both of products and servicesthat many lead to increase of demand for products or services.In 2006 ISO in collaboration with several other organizations worked out thestandard ISO 20252:2006 “Market, opinion and social research - Vocabulary andservice requirements”. In accordance Certification of an enterprise with the standardISO 20252 ensures compliance of the manufacturing cycle and the qualitymanagement of the organization/company to international specifications formarketing and social research providers. Availability or absence of ISO 20252certificates allows customer to estimate basic minimal quality of product he/she canexpect.ISO has produced a lot of other standards such as ISO 9000 - Qualitymanagement, ISO 22000 - Food safety management systems, ISO 31000 - Riskmanagement, ISO 50001 - Energy management systems, ISO 20252 - Market,opinion and social research and etc. The main idea of introducing ISO in Ukraine isto provide quality assurance (QA). If an enterprise is certificated by any internationalstandard this means that quality of products is guaranteed. This can result in raisingcompetitiveness of a product due to the product demand and potential risks.

CONSUMER DEMAND AND ITS IMPACT ON THE ECONOMY OF UKRAINE

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CONSUMER DEMAND AND ITS IMPACT ON THE ECONOMY OF UKRAINE

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