Bondar, I.

Lukash, O.

Mel’nikova, I.

Yelizarov, I.

English

eLibrary National Mining University

13Bondar I., Yelizarov I., Lukash O.Mel’nikova I., research supervisorKryvyi Rih National UniversityTRYVERTISING ІN MARKETINGKey words: marketing communication, tryvertisingMarketers use a lot of different tools, which always lead to increase of sales.Among these tools tryvertising. And very often this t is one of the most efficient in acompany’s marketing set.Tryvertising means that before buying new products the consumer has a uniqueopportunity to become familiar with them by actually trying them out. The objectiveof tryvertising is not always purchase – a lot of manufacturers want to have theloyalty effect, enabling consumers to experience, feel and analyze the product, learnabout it and then recommend it to their friends and family. In other words,tryvertising allows distributing information about the product quality with maximumspeed. Thus, the company turns its attention to the different reactions of buyers on thegoods.Tryvertising is used in many areas, while for some companies it is already awell-proven method to increase sales. Thus, carmakers often use a test drive;customers get the opportunity to use software packages for free for some time; atshops, customers can try products on the spot or assess the image quality of all TVsetc.Tryvertising is a unique service that allows customers to try or test the productwithout buying it. This is an opportunity to verify whether it meets the statedspecifications and whether it is of appropriate quality. The customer may, so to say,“taste” the product and decide whether to buy it or not, and whether it is a goodinvestment. Direct contact between the customer and the product is the mainadvantage of tryvertising as compared to all other forms of advertising. Throughdirect contact with the product impacts greatly the customers’ minds as testing beforepurchasing is the most efficient way of advertising products. Try it, hold it, takepictures, have fun, love it and buy it - tryvertising is a simple way to the consumer’sheart.Bondar I., Yelizarov I., Babayan A.Mel’nikova I., research supervisorKryvyi Rih National UniversityADVERTISING SOUVENIRS EFFICIENCYKey words: marketing communications, sales promotion, Advertising souvenirsSouvenirs are often used for advertising as they are good means of promotingcompanies producers. Respectability of companies, their thought of the business

TRYVERTISING ІN MARKETING

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TRYVERTISING ІN MARKETING

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