Baklan, V.

Garmider, L.

Ogly, V.

English

Scientific hub Dnipro University of Technology

815,00%20,00%25,00%30,00%35,00%40,00%45,00%50,00%Fig. 1 The popularity of operating in UkraineThese positive aspects led to great demand among all age group. This studydespite the other operating systems gaining popularity, Windows will still be indemand in Ukraine.References:1. Electronic resource. – Access mode: [http://www.vasilevsky.net/pro-i-contra-linux]2. Electronic resource. – Access mode:[http://www.macdigger.ru/macall/perexod-s-windows-na-m]3. Electronic resource. – Access mode: [http://www.codeguru.com.ua/down/o-1.html]Baklan V., Ogly V.Garmider L, research supervisorUkrainian State University of Chemical TechnologyTHE ROLE OF REGIONAL MARKETING IN STIMULATINGSOCIO-ECONOMIC DEVELOPMENTKey words: regional marketing, management, socio-economic development,development strategies.Concept regional marketing can be called one of the most successful concepts ofmodern management. The use of marketing techniques is one way of studying thesocio-economic situation of the region, the impact on him and software qualitymanagement solutions. This allows you to identify trends and create a strategy for theregion. In broad terms, regional marketing - a system to attract to the region neweconomic agents that contribute to the prosperity of the region.Regional marketing objective is to create new and enhance existing benefits forthe region to attract economic agents can improve the welfare of people in the region.Product Marketing identifies and brings to customers the unique properties of theproduct, identifies regional marketing and partially creates unique characteristics ofthe region that could be useful to his subjects, for entrepreneurs - the closeness of9markets, qualified workforce; for tourists - climate, sights; for investors - propertyprices, working procedures of sale of private property.To generate the necessary conditions for socio-economic development andcompetitiveness of the region using regional marketing as a tool for regulation, whichtakes into account the peculiarities of the external and internal environment of aparticular region and create conditions for maximum adaptation to market needs, it isnecessary not only to focus on the interests of all groups, entities and needs of targetmarkets. But just keep in mind that regional marketing is the most effectivemechanism for the development and implementation of regional social and economicprograms that ensure the harmonization of interests of many actors of marketrelations and performs system-role in the functioning of territorial socio-economicsystem.Terms of regionalization economy necessitate effective use of its own economicpotential of areas in the region that requires developing and implementing effectiveregional policy aimed at the reconstruction of the economy, attract investment,increase competitiveness, development and implementation of development strategiesthat are based primarily on the use of own capacity .Bakun A.Reshetilova T., research supervisorNational Mining UniversityIS THERE DIGITAL MARKETING IN A RESTAURANT?Key words: digital marketing, social media marketing (SMM), social mediaoptimization (SMO)Recently it seemed that SEO skills, understanding context ads and the ability ofanalyzing Google Analytics` metrics provided uncommon CV and a decent wage, butnow there are plenty of copies about the importance of digital marketing. So what isit, and is there difference between digital and internet marketing? Moreover, is itpossible for owners of cafes to reach excess profit by using this tool?In order to understand how digital marketing works, we should define thenotion. Thus, digital marketing is the marketing of products or services using digitalchannels to reach consumers. The key objective is to promote brands through variousforms of digital media. Digital marketing extends beyond internet marketing toinclude channels that do not require the use of the internet. It includes mobile phones(both SMS and MMS), social media marketing, display advertising, search enginemarketing, and any other form of digital media. First of all, digital marketing is acomplex approach to the promotion of the company and its products. The mostsuccessful digital strategy implemented in the online stores, online training, MLMand to promote the brand of large companies and start-ups. What is left for retails,restaurants, small and medium-sized enterprises? Digital marketing tools are so wide-ranging that you can choose whatever you like to promote a business or a product.Managers of cafes or restaurants should pay attention to SMM strategies. Firstly,

THE ROLE OF REGIONAL MARKETING IN STIMULATING SOCIO-ECONOMIC DEVELOPMENT

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THE ROLE OF REGIONAL MARKETING IN STIMULATING SOCIO-ECONOMIC DEVELOPMENT

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