Duzenko, I.

Garmider, L.

English

Scientific hub Dnipro University of Technology

31Fig. 1 Drawing. CRM-system benefitsThe presence of such a system will simplify most of the functions in marketing,such as customer segmentation, analysis of their actions, accounting responses tocertain stimuli, needs forecast for specific types of solvents, control frequency andthe volume of purchases and more.Based on the experience of most implementations, the time required personnelto perform the actions necessary to work with the client are reduced by at least 10%with the introduction of CRM-system. This is mainly due to the acceleration ofaccess to information, automate routine tasks and reduce the time for internalcommunication and workflow.Duzenko I.Garmider L., research superviserUkrainian State University of Chemical TechnologyROLE OF STRATEGIC PLANNING IN SHAPING ECONOMICPOTENTIAL OF THE REGIONKey words: strategic planning, region, socio-economic development, prioritiesThe report examines the main issues of strategic planning of regionaldevelopment, conclusions on the role and place of strategic planning for theformation of economic potential.At present Ukraine's entry into the European regional structures and the questionof drawing techniques implementation of strategic planning of regional development.Current rates of change and increase of knowledge is so great that strategic planningis the only way to formally predict future challenges and opportunities. That is whythe issues of development and implementation of strategic planning of economicdevelopment in Ukraine gain in terms of transformation of market relations ofparticular relevance.Domestic science does not yet have sufficient theoretical research in strategicplanning of regional development. But a significant contribution to the study of theproblem made by such scholars as Berdanova A., B. Vakulenko, Tertychka V.,Kutidze LS, Nikolenko GA, Pushkar S. et al.32The aim is to determine the role of the main problems and strategic planning ofregional development in the formation of their economic potential.Strategic planning - is an adaptive process by which the regularly developingand adjusting the system rather formal plans, review the content of measures for theirimplementation through continuous monitoring and assessment of change.Strategic Planning of Regional Development has the following stages:1) develop the concept of regional development;2) study the important proposals;3) formation of system programs.The development of regions of Ukraine at the present stage of market reformsfaced a number of objective and subjective factors that led to its unbalanced,asymmetric and disproportionate nature. The basis for this was the uncertainty of thestrategic priorities of regional development in the crisis and post-crisis periods,regions unwillingness to steadily growing competitive pressure in domestic andforeign markets in the struggle for material, financial and human resources, thepossibility of effective use of regional geopolitical location and facilities. Tacticalmistakes Regional Development Ukraine (in the short and medium periodiah) mainlydue to the lack of clearly defined, scientifically justified economic and social policypriorities, neglect features of long-term trends of regional development, formed andoperating in the post-crisis stage of economic modernization.To overcome these problems, we recommend the following steps for strategicplanning in the region:Stage - an overview of the region;Stage II - Analysis of the current state of socio-economic development of theregion;Stage III - SWOT-analysis;Stage IV - strategic vision for the future development of the region (mission,priorities);V stage - strategic plan (goals, programs, projects);Stage VI - Monitoring and evaluating the implementation of regionaldevelopment strategies;VII stage - analysis of efficiency and effectiveness, correction goals andmethods to achieve them.Globalization processes exacerbate the need to implement the regionaldevelopment strategy that would ensure: a qualitative change in the structure ofproduction and exports towards weight gain more technological and competitiveproducts; innovation and investment development of regional industry to ensure itscompetitiveness; the most effective and comprehensive use of all available resourcesand potentials of the region.Thus, an important condition for the socially important results is the applicationof the strategic approach as a forecasting socio-economic development of territoriesat different levels of governance based on the optimal combination and coordinationof national and regional interests and the planning area to determine strategies for theuse of territorial resources at different levels of government in the future. In thiscontext, we can speak of interdependence and interconnectedness of strategic33forecasting and planning development and strategic planning areas.Dzuba K.Shepeleva A., Shumilova N., research supervisersDnepropetrovsk mounting technical schoolsMARKETING (RULES OF MARKETING)Key words: marketing, rules of marketingI want to present some rules of marketing, which are the most important parts ofimproving businessI used some examples of people, which were born in America and made theirbusiness very progressive because of their own qualities and creative (and so useful)marketing.Firstly, I want to note a man, who created CEO Starbucks. His name is HowardSchultz.The main rule of his career is :1) do not be afraid to change the nature of the businessSchultz today remains one of the major newsmakers in the business media andalways changes something and introduces new products.For example, Schultz ordered to remove from the menu warms up sandwichesbecause their smell overpowered the smell of coffee. To Starbucks looked in the eyesof consumers are not only devouring everything in its path by a shark, in the yearswhen all the saved on the social package, Schultz, on the contrary, increased by halfthe cost of health insurance for employeesSecond businessmen, who can be like example for a marketers isPatrick Doyle.His rule is :2)be able to understand that that your product is stuffDomino's Pizza, the second-largest US pizza chain after Pizza Hut, always paidattention on price than on quality. However, no one expected that the companyrecognizes that does not do a very good pizza, and even let it in clear text in anadvertising campaign worth $ 75 million. But this is what has decided to go a newcompany president Patrick Doyle in the first year after inauguration.And the last important rule will be from American manager Alan Roger Mulally3) remove all unnecessaryHis strategy was called "One Ford» - European brands have been sold, reducedthe number of platforms, even in cars options became fewer. The company had to sellFord Ford or nothing. Due to this it reclaimed the title of a global company. WhenMulally was asked how he could sell Volvo for $ 1.8 billion, despite the fact that shewas bought for $ 6.5 billion, he simply replied that he considered it a good price.

ROLE OF STRATEGIC PLANNING IN SHAPING ECONOMIC POTENTIAL OF THE REGION

http://ir.nmu.org.ua//bitstream/123456789/149296/1/DuzenkoI.pdf

ROLE OF STRATEGIC PLANNING IN SHAPING ECONOMIC POTENTIAL OF THE REGION

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