Pereverzeva, M.

Shynkarenko, N.

English

eLibrary National Mining University

127So, in conclusion we would like to note that bank marketing should consider andbe designed to meet the following requirements:- satisfaction market needs of market participants in a manner that is sellingservices and focusing on the careful study of the expectations and requirements of thebanking market;- definition of types of banking products offered and their prices;- searching for differences of competitors;- improving the quality and speed of service in the service sales outlets;- bringing the service sales outlets closer to the buyer.To fulfill these requirements, the bank has to create innovative, strategic andeffective banking policy.References:1. Marketing in the bank: Textbook / Ed. prof. T.A Vasilyeva, S.M Kozmenko,I.A Shkolnik. // SHEE "Ukrainian Academy of Banking of the National Bank." -Amounts: SHEE "UABS NBU", 2014. - 353 p.2. Romanenko L.F Bank marketing: monograph / L.F Romanenko. - K .: "InJure", 2001. -484 p.3. Kloba L.G, Kloba V.L Competition as the driving force of the banking systemof Ukraine / L.G, Kloba, V.L Kloba // Bulletin of Lviv Polytechnic NationalUniversity. - 2013. - № 3. - P. 108-109.Pereverzeva M.Shynkarenko N., research supervisiorNational Mining UniversityIS IT POSSIBLE BY USING MUSIC TO INFLUENCE PEOPLE'SWILLINGNESS TO MAKE PURCHASES?Key words: marketing, consumer behavior, musicIncreasingly, the company managing shopping centers and shop owners payattention to sensory marketing.Studies devoted the influence of music on customers revealed that 70 percent ofvisitors of shops pay attention to it. Half of them noted that well-chosen repertoiremakes shopping enjoyable and encourages shopping.But only properly selected music is one of the factors that can create a pleasantpsychological atmosphere, conducive to shopping. It can make store memorable andbrightly stood among its competitors. The impact of musical means can be carried outpurposefully, and then will be achieved useful result. Properly chosen music acts on asubconscious level, prompting customers to pleasant emotions associated with theplace of purchase.For each store background music is selected depending on the specificity ofgoods sold, the audience demographic characteristics and habits. In the childrenstores should sound songs from the cartoons, in the food stores - neutral musicwithout words, in the youth clothing stores - rhythmic catchy music, preferably in128selling clothing style, in jewelry stores - jazz and brass band in trendy boutiques -fashion music similar to used at fashion shows. Sports shop requires vigorousdynamic music with high tact. The choice of music for the grocery store depends onits size. You should use preferably medium-slow with the fast tact  in a supermarketfor medium class. Popular music can increase throughput, not to create a queue incash departments, to improve mood. In shops for contingent with high incomes isanother goal - to get visitors to stay longer, make the buying process comfortable.You should use slow and mid-tempo slow music. Music can be used successfully inthe holidays. For example, on New Year, when sales are high, it is possible toincrease them for another 20 percent with holiday music. The most important goalduring the installation of sound equipment - uniform sound field distribution, as aresult of which it is impossible to locate the source of the sound. Localized source ofsound, for example, the only stereo speakers, will begin to attract the visitor'sattention, even if unconsciously. And it must be focused on the process of buying andmusic should not disturb him in this. For this reason, should be set a certain soundlevel is not loud or quiet. Hardly audible sound will make the visitor to listen, strain,too loud - will be distracting.Used properly the music turns into one of the most effective means of storemarketing. It was monitored - by 20 shops of Dnepropetrovsk with musicalaccompaniment. Music by styles as follows: pop music - in 6 stores; neutral musicwithout words - 5 shops; fashion music - 3 stores; energetic dynamic music - 4 store;quiet, slow music - 2; As a result, it is clear that the direction of the music contentbeing actively developed.Musical works have a positive impact on the mood of customers. If visitors likewhat they hear during their stay in a shop or establishment, they are in no hurry toleave, and it certainly will drop again.  And the more a person walks through thestore, the more likely that he will buy something or buy more. You can believe or notbelieve in the possibility of the influence of music on the subconscious, but thissimple method definitely works. Now, on the question: "Is it possible by usingmusic to influence people's willingness to make purchases" - you can confidentlyanswer - Yes!Pilova D.National Mining UniversityFOCUS ON ENTERPRISE ECONOMIC SECURITYKey words: economic securityIn general economic security of enterprise can be described as its ability to offerresistance to the total influence of environment’s threats with the use of corporateresources in order to achieve its strategic goal as a result of activities on the basis ofmaking management decisions, which are adequate to the given conditions.Achieving enterprise goals is determined by top managers’ abilities to make the bestuse of existing corporate resources and forecast negative impacts of environmental

IS IT POSSIBLE BY USING MUSIC TO INFLUENCE PEOPLE'S WILLINGNESS TO MAKE PURCHASES?

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IS IT POSSIBLE BY USING MUSIC TO INFLUENCE PEOPLE'S WILLINGNESS TO MAKE PURCHASES?

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