Dernova, M.

Shynkarenko, N.

English

eLibrary National Mining University

30Purpose(s) of using social networks were also within this research There aresome reasons why people use social networking sites: chatting with others,downloading or listening to the music, watching photos, videos or films, looking forsome news of reviewing favorite groups or just reading some educating materials.Most of people (88.5%) use networks for chatting, 65.4% — for reviewing favoritegroups, 46.2% for listening to music and the same results for watching photos andvideos.Statistics of popularity of different social networks among people shows that themost popular is VK (24 respondents), Instagram is on the second place (10respondents), third place takes Facebook with 8 people of 26, Twitter is in the fourthplace with 5 respondents and last place takes Odnoklassniki – h 3 of 26.To sum up, people were asked about their wishes for future using of socialnetworks and results are predictable – 80.8% of respondents want to use socialnetwork sites less than they use now, but 19.2% wish to spend more time online. Thisstatistics shows that people understand destructive influence of wasting so much timein social networksDernova M.Shynkarenko N., research superviserNational Mining UniversityTHE EFFECTIVENESS OF IMPLEMENTATION CRM-SYSTEMKey-words: customer, information, feedback, quality of workThe most important aspect in improving marketing will work with the client, asthe company "Himpromtehnologiya" there is no tradition of establishing feedbackfrom customers, tracking their activity, a periodic reminder of the enterprise,encouraging cooperation. The main reason for this is the old system of conductingclient base.CRM – a model designed to support effective marketing, sales and customerservice. Support for these business objectives involves collecting, storing andanalyzing information about customers, suppliers, partners, as well as the company'sinternal processes. In fact, CRM-system is an analog of the marketing informationsystem, however, is a more advanced and functional.Benefits of CRM-system are numerous, but the basic are presented below. Usingmany customer interaction channels includes service at the point of sale, phone calls,emails, events, meetings, registration forms on websites and others.Analysis of the collected customer information and data preparation affects theadoption of appropriate organizational decisions.31Fig. 1 Drawing. CRM-system benefitsThe presence of such a system will simplify most of the functions in marketing,such as customer segmentation, analysis of their actions, accounting responses tocertain stimuli, needs forecast for specific types of solvents, control frequency andthe volume of purchases and more.Based on the experience of most implementations, the time required personnelto perform the actions necessary to work with the client are reduced by at least 10%with the introduction of CRM-system. This is mainly due to the acceleration ofaccess to information, automate routine tasks and reduce the time for internalcommunication and workflow.Duzenko I.Garmider L., research superviserUkrainian State University of Chemical TechnologyROLE OF STRATEGIC PLANNING IN SHAPING ECONOMICPOTENTIAL OF THE REGIONKey words: strategic planning, region, socio-economic development, prioritiesThe report examines the main issues of strategic planning of regionaldevelopment, conclusions on the role and place of strategic planning for theformation of economic potential.At present Ukraine's entry into the European regional structures and the questionof drawing techniques implementation of strategic planning of regional development.Current rates of change and increase of knowledge is so great that strategic planningis the only way to formally predict future challenges and opportunities. That is whythe issues of development and implementation of strategic planning of economicdevelopment in Ukraine gain in terms of transformation of market relations ofparticular relevance.Domestic science does not yet have sufficient theoretical research in strategicplanning of regional development. But a significant contribution to the study of theproblem made by such scholars as Berdanova A., B. Vakulenko, Tertychka V.,Kutidze LS, Nikolenko GA, Pushkar S. et al.

THE EFFECTIVENESS OF IMPLEMENTATION CRM-SYSTEM

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THE EFFECTIVENESS OF IMPLEMENTATION CRM-SYSTEM

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