Chupryna, N.

Mametyeva, A.

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eLibrary National Mining University

98country, business taxation analysis, etc. Such services is certainly facilitate search ofplaces for investment and minimize the risks associated with investment planning,because the lower the investment risk, the higher the territory investment potential.According to international study of Anholt-GfK Roper Nation Brands IndexSMin 2015 the strongest national brand become the United States, taking the 1st place ,and overtaking Germany - the leader of the ranking in 2014. Also in the top fiveleaders of the Anholt-GfK Nation Brands IndexSM includes the UK, France, Canada.Russia, in its turn, climbed to 3 positions up and took 22nd place of the nationalbrands world ranking. [3]Over the past 30 years, such tool as national branding was developed in manycountries around the world. It creates an emotional attachment and loyalty to aparticular region, in global terms; it has the task to improve the country, which entailsthe interest of the investment community. However, many countries still have toclearly formulate and implement a branding strategy, which in the future will bearfruit and stimulate the economies of these countries.References:1. Kerr, Pauline; Wiseman, Geoffrey (2013).Diplomacy in a Globalizing World:Theories and Practice. New York: Oxford University Press. p. 354.2. Oficialniy site Vsemirnoii organizatsii po turizmu [Electronniy resurs]:http://www2.unwto.org/en3. Oficialniy site Anholt-GfK Nation Brands Index [Electronniy resurs]:http://nation-brands.gfk.com/Mametyeva A.Chupryna N., research supervisorUkrainian State Chemical Technology UniversityFORMATION OF ENTERPRISES STRATEGIC PLANNINGKey words: the strategy, enterprise planning productsIn the minds of becoming Suchasnyj ekonomіchnogo rozvitku nashoї Krainavinikaє bagato power schodo strategії zbutu promislovoї produktsії vіtchiznyanimipіdpriєmstvami. Tom dosit relevance to the power of companies Je s drive vіrnosformovanoї that chіtkoї strategії on zbutu produktsії vіtchiznyanogo virobnitstva atthe market іnshih kraїn for rozshirennya svoїh mozhlivostey thatkonkurentospromozhnostі scho no Mensch Je vazhlivim.At a time when Ukraine prevailing crisis and a very unstable economic situationis difficult to predict and develop long-term or strategic plan for industrialenterprises. To domestic products had the opportunity to appear on foreign markets, itmust be fully certified, tested and must use properties that will distinguish it from thecompetition. This would create competition between companies and make themcompetitive.To achieve the strategic objectives of the plan or businesses should nuty came totactical planning. It provides a true resource allocation and neot'yemnoyu is part of99strategic planning. One of the main strategies is to analyze the needs of consumers. Inthis review all product quality, which tends improved consumer and enterprises.Another strategy could serve as an opportunity to refocus the marketing of domesticproducts to the markets of other countries. Also, companies should be marketingspecialist who could analyze and predict the strategies to solve problems and normalfunctioning of the company.Enterprises have to adapt to other markets and the environment, as well as theunstable economic situation that has arisen in our country. Thus, if the data eventswill be involved in the implementation and operation of domestic enterprises, theycan generate effective strategic plans for their productive work, as it will help toovercome some barriers and break new ground on the issue of new more advancedproducts.References1. S.V. Kharchenko. The strategy of the company. Basic course of lecturesand practical work, Cherkasy, -2010 g. -212 P.Man’ko O.Dovgan’ S., research supervisorNational Mining UniversityANALYSIS OF MAKING A PURCHASE DECISION CONCERNEDINFORMATIONAL&ANALYTICAL SERVICES(BASED ON R.BLACKWELLS’ MODEL)Key words: consumer behavior, purchase decision, services, industrial market,B2B, informational services, analytical servicesNowadays information is ubiquitous product that has extremely greatimportance both in everyday life and in business. Gradually potential interest ininformational&analytical products increases due to improvement quality ofeducation, sectoral specialists’ scholarship and promoting of an entrepreneurship andmarket thinking. There is model by Rodger Blackwell which is base for analysis ofindustrial consumer. This model is more popular for analysis of consumer market, butit’s can be applied also for industrial market because there are purchase decisionmade by individuals both for industrial&consumer market. For example, the decisionmaking model about purchase of informational&analytical services forfruit&vegetable business has such appearance now.Step 1. Realization the needThe benefit of using of such product comes down to financial and property risksfrom an incorrect managerial decisions concerning tactical and strategic activities ofthe entity in the agricultural sphere. Companies are interested in getting of marketinformation in both operational cut and long-term cut. Possessing similarinformation, the entity can minimize risks of loss of profit and is more effectivehandle own commodity remaining balance. Accordingly, the primary need thatcompany meets – is need for information ownership of which may help meet the need

FORMATION OF ENTERPRISES STRATEGIC PLANNING

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FORMATION OF ENTERPRISES STRATEGIC PLANNING

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