Dzuba, K.

Shepeleva, A.

Shumilova, N.

English

eLibrary National Mining University

33forecasting and planning development and strategic planning areas.Dzuba K.Shepeleva A., Shumilova N., research supervisersDnepropetrovsk mounting technical schoolsMARKETING (RULES OF MARKETING)Key words: marketing, rules of marketingI want to present some rules of marketing, which are the most important parts ofimproving businessI used some examples of people, which were born in America and made theirbusiness very progressive because of their own qualities and creative (and so useful)marketing.Firstly, I want to note a man, who created CEO Starbucks. His name is HowardSchultz.The main rule of his career is :1) do not be afraid to change the nature of the businessSchultz today remains one of the major newsmakers in the business media andalways changes something and introduces new products.For example, Schultz ordered to remove from the menu warms up sandwichesbecause their smell overpowered the smell of coffee. To Starbucks looked in the eyesof consumers are not only devouring everything in its path by a shark, in the yearswhen all the saved on the social package, Schultz, on the contrary, increased by halfthe cost of health insurance for employeesSecond businessmen, who can be like example for a marketers isPatrick Doyle.His rule is :2)be able to understand that that your product is stuffDomino's Pizza, the second-largest US pizza chain after Pizza Hut, always paidattention on price than on quality. However, no one expected that the companyrecognizes that does not do a very good pizza, and even let it in clear text in anadvertising campaign worth $ 75 million. But this is what has decided to go a newcompany president Patrick Doyle in the first year after inauguration.And the last important rule will be from American manager Alan Roger Mulally3) remove all unnecessaryHis strategy was called "One Ford» - European brands have been sold, reducedthe number of platforms, even in cars options became fewer. The company had to sellFord Ford or nothing. Due to this it reclaimed the title of a global company. WhenMulally was asked how he could sell Volvo for $ 1.8 billion, despite the fact that shewas bought for $ 6.5 billion, he simply replied that he considered it a good price.

MARKETING (RULES OF MARKETING)

http://ir.nmu.org.ua//bitstream/123456789/149297/1/DzubaK.pdf

MARKETING (RULES OF MARKETING)

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