Gerasimchuk, E.

Shynkarenko, N.

English

eLibrary National Mining University

40products, introduction on the market of a new or improved technological process usedin practice, or a new approach to social services."Disruptive Innovation" - innovations that change the values of the ratio on themarket. At the same time the old products become uncompetitive simply because theparameters on the basis the competition took place before the competition, areirrelevant."Disruptive Innovation" Model - a theory Clayton Christensen, which he firstintroduced in 1997, in his book «The Innovator's Dilemma: When New TechnologiesCause Great Firms to Fail» This model can be used to describe the impact of newtechnologies on company operation. Clayton Christensen studied the reasons becauseof which the largest companies, world leaders in their industry is rapidly losing theirdominant position, lose their superiority, when the market launch new technologies.Everything changes at a time when the "disruptive technology" finds buyers who iswilling to put up with a new product and disadvantages which need new features ofthis product. Having such a buyer, a new technology begins to develop, growsproduction volumes, there comes a point when new technology is beginning to justifyits name "disruptive technology."In cases where disruptive innovation by reducing the total production (a newsegment on harnessing the resources considerably smaller segment has becomeirrelevant) we are talking about closing techniques.Closing the technology leads to technological progress, which in this caseundermines the existing economic system, violation of the balance of production andcreates structural unemployment. From this viewpoint, the technology covering bothpromotes human welfare in one area and, at the same time, creates another problem.Examples of "disruptive innovation" are the phone (replaced the telegraph),ships (replaced sailing ships), semiconductors (replaced by electronic devices), digitalcameras (replaced film), electronic mail ("undermined" traditional mail).Gerasimchuk E.Shynkarenko N., research supervisorNational Mining UniversityFEATURES OF ADVERTISING IN INSTAGRAMKey words: marketing, marketing communications, promotion of social networksInstagram opened up advertising opportunities for all businesses, and it is notsurprising that the use of this platform by marketers grows rapidly, - said eMarketerprincipal analyst Debra Aho Williamson. - Her close relationship with Facebook is akey advantage. According to Admixer, as of October 2015, Instagram 830 000registered users from Ukraine, most of them - girls 18-35 years.According to eMarketer research, the number of companies using Instagram inmarketing, will be doubled in the coming year. In 2015 32.3% of US companies with100+ employees will use Instagram for marketing activities, by 2017’th such isalready 71%.41Advertising is configured through Facebook. And the statistics also showsthrough. There is Power Editor application that only works with Google Chrome. Itcan customize the ads that are running and see how it works. The price of advertisingin the identical price Instagram to Facebook. Works auction system: displays all suchadvertising and audience, an auction. Who will put a limit on the day is cheaper tothis show.Instagram is very promising in terms of sales. But its main function - aesthetic, itshows beautiful pictures. The better your photo, the more likes and comments. If youmake the right content, the Instagram can bring good income. Advertising in the formin which there is now, I think, or sink into oblivion or be transformed to the needs ofboth consumers and advertisers.Today, Instagram offers advertisers three ad formats: image, video, and acarousel. Given that the network belongs to Facebook, it is not surprising that theformats are very similar. Image: this format is similar to facebook but longer focuseson the image. Instagram allows you to place an image on the STA-button, on whichthe user will go to the advertiser's site. Carousel: is similar to the first format, butwith additional functionality, you can display multiple images and calls to action inone ad and you can add videos to 60 seconds.Instagram is suitable for business, which is easily visualized - from electronicsto clothing stores, this niche is ideal for retail. B2B model can no longer so easy to fitInstagram in its advertising strategy. Simply put, advertising Instagram will makesense for your advertising strategy, only if Instagram, and before that was useful toyou. If you have not used it in their advertising strategy before that, in principle, youcan do without it.Goncharenko K.Makukha Yu., research supervisorNational Mining UniversityANALYSIS OF INTERNET-BANKING COMPETITION IN UKRAINEKey words: internet-banking, competition, competitor analysis, SNW-analysisInternet-banking is a general name of processes of banking services and accessto accounts and transactions with its, it provided at any time and from any computerwhich has Internet access. The browser is used for operations, it means the client partof software system shouldn’t be installed.Now the internet-banking market is very developed.The paper deals with the research of the competitive position of JSC «AB«RADABANK» attached to the internet-banking services in Ukraine. At present, theJSC «AB «RADABANK» has a system of internet-banking, it’s web-banking, but itdoes not stand no comparison with similar systems of competitors.The leaders of the successful implementation of an effective system of internet-banking is «PrivatBank» (WEB-banking system «Private 24») and «Oschadbank»(WEB-banking system «Oschad 24/7»).

FEATURES OF ADVERTISING IN INSTAGRAM

http://ir.nmu.org.ua//bitstream/123456789/149303/1/GerasimchukE2.pdf

FEATURES OF ADVERTISING IN INSTAGRAM

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