Cherechecha, I.

Pilova, K.

Zuyenok, I.

English

Scientific hub Dnipro University of Technology

24are beginning to believe that such self-abasement as normal?References:1. Бове К. Современная реклама / К. Бове, У. Аренс. - Тольятти:Издательский Дом Довгань, 2005. - 455с.2. Доценко Е.Л. Психология манипуляции. Феномены, механизмы, защита/ Е.Л. Доценко. - М.: Наука, 2006 - 311с.3. Ромат Е.В. Реклама / Е.В. Ромат. – СПб: Питер, 2001. - 271 с.4. Старобинский Э.Е. Самоучитель по рекламе / Э.Е. Старобинский. - М.:ПИК Винити, 2006. -25с.5. Duranti A. Linguistic Anthropology.Cambridge: Cambridge University Press,2007.Cherechecha I.Pilova K., research superviserZuyenok I., language adviserNational Mining UniversityINTERNET SEARCH ENGINES: WHICH ONE TO CHOOSEKey-words: information technologies, Internet services, search engines, poll,statisticsNowadays, when information technologies are used in nearly all the spheres ofhuman life, people often apply to the Internet for any help and/or consultation. Asearch engine is one of the resources usually used for this purpose. There is variety ofsearch engines worldwide. That is why it is rather problematic to decide which onesuits best to be used in Ukraine. This paper describes the results of the marketingresearch done in the area of the Internet services, in general, and search engines, inparticular. The research explores modern trends in using search engines with theoverall aim: to determine a leading corporation.To obtain data a poll was designed and spread within the students of theNational Mining University (Dnipro, Ukraine), Year of study: 1-2 chosen randomly.This poll was designed with the help of Google Forms – the resource which helps tocreate different votes and polls. Five most popular search engine corporationsrepresented in Ukraine were chosen: Google, DuckGoGo, Mail.ru, Yandex andYahoo. Students were asked to vote for a search engine corporation they use moreoften and choose its products they use in their daily life.The results obtained demonstrate that Google is the most popular (100%respondents) within Ukrainian students. All students use this search engine andprefers to use the majority of its services. The second place goes to Yandex which ispopular on the territory of Southern Europe in such countries as Ukraine, Russia,Belarus etc. Google and Yandex are two main corporations competing in theUkrainian market of the Internet services, but Google is more popular amongUkrainian students than Yandex. It could be explained by the fact that Google ispopular all over the world and much more qualitative than Yandex, if to look at them25from the perspective of their effectiveness of the searching information process. Asfor the other services of these corporations, most of them are very similar, but thequality of Google ones is higher.Such services as Yahoo, DuckGoGo, Mail.ru are not so popular in Ukraine thatis proved by the fact that only 5% of respondents vote for them. It could be rooted inthat all these services are free, and they earn money primarily from advertising.The statistics of profits demonstrates that Google is the most profitablecompany; consequently it can use expensive advertisement to promote itself.Promotion of Yandex is very intensive in former Soviet Union countries such asUkraine, Russia and Belarus, but it is not known in the world. The situation withYahoo and DuckGoGo is vice versa. They are popular in some regions of the USA,but are not spread in Ukraine. Mail.ru is famous by its mail resource, but its searchengine is not so comfortable as the mentioned above.Table 1SearchenginecorporationPlaceoffounda-tionNetprofit(2014)NumberofresultsonrandomrequestNumberofpeopleRating %Using of other products of thesecorporationsNumberofproductsProductsNumberofpeople%Google USA14,444milliarddollars6 880000 20 1 100% 7Translator 20 100%Maps 16 80%Mail 20 100%Browser 14 70%YouTube 19 95%Cloudtechnologies 8 40%Notes 2 10%News 1 5%Yandex Russia302,5milliondollars5 000000 5 2 25% 6Translator 2 10%Maps 2 10%Mail 7 35%Browser 4 20%Cloudtechnologies 210%Music 1 5%Yahoo USA313,9milliondollars1 000000 1 3 5% 1 Tumblr 1 5%DuckGoGo USA - 124 1 3 5% 0 - - -Mail.ru Russia190milliondollars53 0 4 0% 1 Mail 3 15%The research proved that Google is a leading corporation in Ukrainiancyberspace now. It is the oldest corporation among presented and it show the bestresults in such criterion as “Number of people, using this search engine and itsproducts”, “Number of results on random request” and other.

INTERNET SEARCH ENGINES: WHICH ONE TO CHOOSE

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INTERNET SEARCH ENGINES: WHICH ONE TO CHOOSE

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