Fomenko, V.

Serduk, O.

Zuyenok, I.

English

eLibrary National Mining University

34Fomenko V.Serduk O., research superviserZuyenok I., language adviserNational Mining UniversityDEPENDENCE OF GAME GENRES POPULARITY BYGEOGRAPHICAL REGIONSKey words: massive multiplayer online (MMO), first person shooter (FPS), role-playing game (RPG), real time strategy (RTS), multiplayer online battle arena(MOBA)Gaming is a big part of nowadays’ youth life as well as highly profitablemarketing product. This research is aimed at finding which video game genres aremost popular with certain geographical regions or certain nationalities of players. Inorder to provide the most accurate information, it is necessary to divide gamesbelonging to certain genres onto 2 categories: 1) games that are aimed on casualgamers; 2) cybersport disciplines.Research was carried on in two stages: 1) Structured interview focused onpreferences and opinions of interviewees from such countries as USA, UK, Canada,Norway and Russia; 2) The results obtained during Stage 1 were checked againstglobal statistics for purchases by chosen countries in such digital distributionplatforms as Steam, Xbox Live and Playstation Network (PSN).The results of the interview demonstrate that diversity of game genrepreferences is based more on popularity of certain games; person’s personality, socialenvironment and sometimes gender are more crucial than geographical region ornationality. Here are some responds which prove the statement above:“My favorite genres of games would be Stealth, Fantasy and MOBA. Also Ilike Action RPG games like Assassin’s Creed or Witcher. That's hard to say if thereare genres that are more popular here, than in other countries. But one thing is thatNorway is like any other country good with following up with trends. Though FIFAor Shooter games may be the most popular, I think.” – Anniko (Norway).“Personally I like MMOs because it's a chance to explore. My friends have verydiverse preferences; some enjoy FPS and RPG games, others RTS and Fightinggames, some play games with a good story, not paying much attention to an actualgameplay. Probably First person shooters are the most popular here though…” –Rachel (USA).Similar ideas were expressed by the representatives of the United Kingdom,Canada and Russia. Referring to my 10-years experience in gaming I can assume thatUkrainian gamers share these ideas as well.In order to get valid results, qualitative data was compared to the statistics datagathered by website steaspy.com. Stage 2 of the research has shown a slightdifference of popularity of certain games in different countries but since most ofthose games share multiple genres, advantage of one game genres over the others isnot significant enough to assume that this advantage is related to a certain35geographical regions.Taking all this into consideration, conclusions can be drawn: popularity ofdifferent game genres is rooted more in personal preferences of players thangeographical regions or nationalities they belong to. That is why it is more importantto explore differences in personalities and modern trends, when developing andpromoting new games at the global market.References:1. Electronic resource. – Access mode: SteamSpy (27/11/2016)[http://steamspy.com/]Gaintseva V.Sopilko N., research supervisorPeoples’ Friendship University of RussiaSOCIAL NETWORKS ARE LIKE ADVERTISING BUSINESS OF 21STCENTURYKey words: social media marketing, advertising business, main income,marketing strategy, social networksNow the Internet forms a global information space that contributes convenienceand efficiency of distribution and management of information flow regardless of thedistance between the subjects and locations.Social network is free place in the Internet that lets us publicize any informationand share it with other people.According to the report that was conducted by the portal Internet Retailer, in2014 volume of the sales in the Internet grew since last year. And it became $ 3.30,compared with $ 2.60 billion dollars of USA. In the retail sector we are watchingthe same increase. So, website traffic of transitions from social networks increasedabout 5.4%. Buyers are completing their visits by purchase in more than half cases ifthey had referred by links to the site. [1]According to Internet Retailer’s report the overall advertising budget is grew by144% (in 43 companies that participated in the research). It is almost $ 18 milliondollars USA in a month.According to the research by Brand Analytics, the main audience in RussiaFebruary 2016, was predominantly women (for example, the Instagram is used by75.7% women), age of users is from 18 to 35 years, depending on the social network.Therefore, the goods sold in the social networks should be required by people in thisage. [2]Social Media Marketing (SMM) - is the using of social platforms as a channel topromote its brand and solving other business tasks. SMM is focused on socialplatforms by themselves. SMM-promotion in social networks implies the generationof interesting and useful materials that users will spread by their own, raisingawareness about the brand, its image and the number of registered readers.

DEPENDENCE OF GAME GENRES POPULARITY BY GEOGRAPHICAL REGIONS

http://ir.nmu.org.ua//bitstream/123456789/149298/1/FomenkoV.pdf

DEPENDENCE OF GAME GENRES POPULARITY BY GEOGRAPHICAL REGIONS

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